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Showing posts with label Beer Cowboys. Show all posts
Showing posts with label Beer Cowboys. Show all posts

Friday, November 23, 2018

Outperforming Craft Brewers with New Zealand's Best Concentrated Wort - Black Rock Brewing

Beer Liberation, Rebooted


You can see New Zealand's phenomenal standard of home-brewed beer side-by-side with some of the best craft brews on offer at the Dunedin Craft Beer and Food Festival. Frankly, it is hard to know the difference. Thanks to Black Rock Brewing's concentrated wort ingredients a lot of people are discovering that they can now brew their own beer.

We had to know more about these homebrewers, and a food festival half-way around the world was as good an excuse as any for the Two Cowboys to make the trip.



DO YOU WANT YOUR DESTINATION OR BUSINESS FEATURED?


If you've been following our travels, you will know that we are on a mission to free our beer from the mystery of brewing, excessive regulation, and over taxation. In Canada, the Federal Government even sneaked in an automatic annual tax escalation for beer. We are feeling violently prohibited all over again as we get de-ja-vu flashbacks of the 1920's prohibition movement that swept the continent. In some instances in Canada, eighty cents on the dollar of beer goes for compliance, excise, tariffs, distribution and taxation.

We love beer, and we've realized that short of adopting or investing in our own craft brewery (which implies that you become a de facto public servant and tax farmer), the best way for us to have a freshly brewed beer at a reasonable price, is to take charge and do our own brew.

We are no weird scientists and don't have the time to tinker with the complex chemistry of sugars and yeasts. That is why we've been on a mission during the last two years, to find out how we can make the best beer in the simplest possible way.

Before long we, like everyone venturing into the art of brewing, we were lured by equipment manufacturers claiming their device is the next fool-proof solution to revolutionize the making of our own fresh beer. Not so fast. There is more to the story.

The real discovery is that brewing beer is no different than frying a sausage or making a good cup of tea. It takes a little longer, but there is a simple method behind it all. As with your sausage sizzle or a cup of tea, the equipment makes it easier. However, if you start with a bad raw sausage or a no-good flat and old tea, no amount of gear and gadgetry will save you from an undesired result. It is all about the ingredients.

Start With Good Ingredients


Here comes the old value chain conversation. If you want to bake a cake, where do you start in the value chain? Do you start by planting your own wheat? Maybe, you buy grain and start by milling it. Most people start by buying a good quality flour from a reputable supplier and build their prize-winning creation from there with added ingredients and a fool-proof process, combined with some talent. The same goes for any consumable item that requires a substantial amount of value to be added before the end product can be created. The value chain should be your friend or you will take a long time to make it, coupled with all the risks along the way.

Beer is no different. You can grow your own barley, malt it, mill it, sparge, mash, boil and ferment it, or you can start with a quality wort (in the middle of the value chain) that guarantees a reliable outcome. You can work your beer magic from that point onwards by flavouring it, fermenting it, and serving.

Commercial breweries are no longer farmers and maltsters. They too are now entering higher up in the value chain. Instead, for their foundation ingredient, they rely on the maltsters to provide them with base malts. Base malts are blended (like flour) to provide a consistent foundation for every style of brew. The brewer can trust that it meets quality and consistency expectations. Specialty malts are then added for character and flavour with hops (also sourced) and the required type of yeast (also sourced) for fermentation.

The homebrewer can purchase base malts, hops and yeasts like his professional counterpart and he will still have to contend with the small variations of how the malt sugars will behave through the brewing process. The alternative is to leave it to the wort manufacturer and trust that the base wort meets expectations. This is only one more value-added step in the process entrusted to someone else.

There are people like Black Rock Brewing that are manufacturing base worts for brewing at home or commercially. The homebrewer, and increasingly the craft brewers are sourcing wort and adding value to it as a base ingredient through specialty malts, hops, fermentation techniques and maturation.

The beer value chain is fragmenting with the explosion of craft brewing. It opened up an opportunity for wort manufacturing, and we as beer lovers and budding brewers are better off as a result. We can now source the best wort and make our own fresh beer fairly simply with basic equipment like a fermenting bucket and recycled glass bottles.

It the Beer Any Good?


We've seen time and again that when anyone, homebrewer, microbrewer, craft brewer, and even large-scale commercial brewers start with a solid foundation for their beer, like a well-manufactured base ingredient of wort, one cannot tell the difference between a beer fermented in a bucket and one done in a commercial brewery.

Professional brewers and craft brewers don't like us telling you this. If you don't believe us, then you should save some money and make the trip to New Zealand with us. We will show you. Kiwis know how to do it Downunder, and we are lucky to break the news and be able to show you what we've discovered.

Enjoy our feature from the Dunedin Craft Beer and Food Festival. Thank you for Black Rock that made it possible for us to be there and to brew our own fresh (New Zealand) beer - even in Canada!

Hendrik
Beer Cowboy

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Tuesday, April 25, 2017

Two Cowboys: No Longer Paying for Other's Sins with WilliamsWarn's BrewKegs from Hastings, New Zealand

Make Something


When you bake bread you don't start by planting the wheat for the flour.

Rather, you set off to the local grocery or supply store to buy good quality flour. You trust the farmer and milling company to provide you with a quality base ingredient for your baking. The retailers' distribution makes it accessible. All you need to do is take it a few steps further with yeast and flavoring ingredients for a magnificently freshly baked bread.

If that is too complicated, there are even suppliers that will provide you with the frozen dough. All you have to do is pop it into the oven. Now you can do this with beer and cider too thanks to WilliamsWarn.


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The principle is that there is a value chain in any production process whereby the materials are transformed from one stage to the next by adding value until it is eventually consumed. In some instances, it is advantageous to control the entire value chain. The truth is that very few industries in the modern world still do it. It is costly, labor intensive, uncompetitive and inconvenient.

For example, for bread, the farmer plants the grain. The milling company adds value by milling, bleaching, and packaging. The food producer makes the dough and adds flavoring. The baker bakes it, brands it and the retailer distributes. The same applies to the brewing industry. The farmer plants the barley, wheat, and hops. The maltster malts. The yeast producer produces yeast. The ingredients manufacturer makes dry malts, hops, and liquid malt extracts. The brewer brews, carbonates, clarifies, brands and packages for the retailer. Some of the roles and steps in the chain may be combined. It is often done under the pretentious banner of "craft". Mostly, the value chain remains intact, and it is done more for marketing and brand differentiation.

The brewing and distilling industries are coming to terms with an increasingly fragmented value chain. New malting companies and ingredient producers are coming to market and equipment manufacturers like WilliamsWarn are simplifying the brewing processes. The traditional players in these industries have mostly been "shielded" by decades of regulation. A few dominantly large corporations succeeded (and some still do) in working in concert with lawmakers to maintain the status quo and make it difficult for new entrants.

For decades there's been an incentive for the value-chain to remain obscured from consumers through prohibition. Except for an adventurous few homebrewers, moonshiners and bootleggers, most people had no real understanding of how-to, or an incentive to brew their own beer, cider or distill their own liquor. It was labeled as a very difficult "art" or "illegal".

All this is about to change dramatically, for good reasons.

Beer Liberty


Maybe it is the emerging "hipster" value of a growing group of Generation X'ers that are yearning for authenticity or simply a rebellious libertarian streak to take back control of one's destiny. There is definitely a growing movement by more people questioning the logic that the only way to enjoy the sixth food group is through a government sanctioned licensed and excessively taxed supply chain.

There must be an easier and more empowering way to beer drinking pleasure. People have been doing it for thousands of years. Why is it so hard, now? If you knew that freshly brewed beer tastes better, is more healthy, significantly cheaper and easy to do, you will be brewing yourself. It is now possible to enjoy your beverage from the best ingredients in the world, without the government dipping their tax finger in your pint. Here's how.

If you can cook a sausage, you can brew a beer (don't tell your dress-up "craft brewing" hipster friends that you know their secret). It is time to exercise autonomy, freedom of choice, voluntarily associate, apply individual judgment and self-ownership. You can take back control of your beverage. Grow a beard. Un-invite your legislator and stop paying taxes for others' sins. Claim liberty by brewing your own beer.

If you still need a further financial incentive consider this. On 5 August 2016, the Government of Alberta directed the AGLC (Alberta Gaming and Liquor Commission) to apply a standard markup rate of $1.25/L to all regular beers sold in Alberta (www.aglc.ca). Whichever way you look at this, it is the government putting their hand in your beer pocket and yanking a massive 30+% (one-third!) from your beverage budget. Add to this the manufacturing margins (which is a pitiful tax hand-back to breweries in the form of a grant), federal excise duty, recycling fees, refundable deposits, retailer and distributor margins, licenses, permits, inspections and to top it all off, GST! It is surprising that the CO2 from brewing is not also taxed through the most recent carbon (tax) levy political plaything.

Are we missing something or is someone actually giving us an incentive to brew our own beer?

Take Control


When we embarked on our journey over a year ago, we had a significant goal in mind. Empower people to take ownership of their own destiny by making something. Give inspiration by showing how others are doing it and tell of the benefits they get from being producers.

If there was ever a case to make something, then it is as simple as brewing your own beer for as little as $1.80 a litre in 4 - 6 days. WilliamsWarn and the ingredients producers make it possible. It is legal to brew and enjoy your own beer in Canada as long as you don't sell it to your friends.

Here's the real bonus. It tastes a great deal better, like home baked bread!

People have come together for thousands of years around a meal and a beverage. Through the levying of compulsory and coercive money collection (taxation) and overbearing legislative authority, the government has increasingly invited themselves to the gathering. It is time to uninvite them.

We are doing it, and you can do it too by producing your own food, and brewing your own beer.

Hendrik van Wyk
Beer Cowboy

P.S. Here is a nice resource if you want to try your hand at distilling: Mile Hi Distilling.

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