Two Cowboys: The Story of Alberta's Maltsters at Canada Malting in Calgary, Alberta, Canada

Where Beer Begins

As the saying goes, "Behind every successful man, there is a loving and supportive wife". The same goes for brewing: "Behind every perfect glass of beer, there is a devoted and talented maltster".

Brian Dunn from Canmore Brewing Company puts it best when he says that brewing beer is relatively easy. Brewing good beer is not that hard either. Doing it consistently, over and over, again and again, is a real challenge. Then, you realise as craft brewer that you have to rely on the help of your maltster.

The maltsters understand the grain. They are the people that provide excellent breweries with a consistent foundation and reliable platform from where they can tailor their clients' favourite brews. Without them, every brew is bound to be different. Gone are the days where the brewery planted the grain, grew the hops, malted the barley, made the beer, distributed and served it. Today, every step of the value chain is fragmented and specialised. With the revival of craft brewing and distilling all over the world, it is even more evident that over-ambitious fledgeling breweries underestimate their reliance on right quality ingredients and trustworthy ingredient providers.

There is a straightforward recipe for a successful craft brewery to keep its patrons and stay in business. Make delicious beer consistently. If your batches deviate in taste and vary in quality, you risk alienating the very customer you've just won over from the brewery down the road. Big breweries know this. Craft breweries are learning it the hard way. Merely to have a brewing license is not a recipe for success. You have to make delicious beer and do it consistently.

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In the late parts of 2016, just as Alberta's late-blooming craft brewing and distilling industry took off, we embarked on something we referred to as the great Alberta Beer Run. We wanted to meet the heroes and heroines of Alberta's craft liquor revival. We tried to take in the elixirs of joy, meet the license anointed, grant selected and subsidised entrepreneurs who overcame the regulatory perils of liquor production in a Province still suffering from a prohibition hangover. We planned to proclaim their success to an audience in waiting. Alberta finally arrived in the world of craft beer and distilling, and they are here to stay! Hooray!

Once the euphoria subsided in 2017, and we recovered from our hangover and after-taste of bad experimental brews, we discovered a whole different side to the story. A typical epiphany of craft played out for us like it did for craft disciples in other jurisdictions as well.

What we discovered was that brewing is actually easy. Beer is just beer. The best beer is fresh beer. The guy with the beard may look like the brewer but probably isn't. Your "local" beer may not be that local. If you are a brewery or distillery, your contribution to tariffs, excise and taxes make you a de facto public servant. We've found community dress-ups and craft impersonators. The sales droning of glacier-fed water, terroir authority, farm-to-glass spiels and the countless self-celebratory awards became monotonous with every sip of gin and with every ale we drank in the hope for something, anything genuinely inspirational and authentic to reveal itself.

Then it hit is. Behind all this make-believe of craft is a rock solid foundation that is also the foundation for businesses before and much more substantial than craft. All of these players rely on the simple ingredient for the success of their business. The maltster is the one person all of them have in common. Malt is the foundational ingredient before flavouring with hops, botanicals, barrels and any other concoction that makes it into your drink, and Alberta produces it. That is the real inspiration and the genuinely authentic story of how Alberta's maltsters are fueling the fire of creativity for brewers and distillers beyond our province.

The story is bigger - much bigger. It is the story of Alberta's place in the world of brewing and distilling, and no one is telling it. That is why we are showing it.

Alberta, Canada has a strong grain producing history thanks to the flat topography of its landscape, its fertile soil, sunny summers, and the pioneering hardiness of its people. The Province's farmers plant and grow the best barley and wheat in North America. It is this grain that is sent all over the world to make some of the world's best beer and whiskies. It is also the grain that is helping to fuel the explosion; some may say the revival, of craft brewing in North America.

However, there is a less glamorous side to the story. A contribution that begs to be highlighted and must be shared. A role that remains obscured in the beard boding, hipster culture wielding world of craft. It is the role of the maltster. Before Alberta's grain becomes beer and whisky, it needs first to become malt, which is the foundational ingredient in any brew. Someone is malting our grains and we need to know who it is. We are telling the maltster's story.

The role of Alberta's Maltsters goes back to the late eighteen hundreds with a company called Canada Malting. Today, this company is the most significant malt company in Canada, producing approximately 400,000 metric tonnes of malt per year. They are sending it to brewers and distillers around the world. Alberta's maltster has been fueling the beer industry, and more recently, the craft beer and distilling industry in a substantial way, and they are planning to continue to do so.

Observations

We thank the people we could feature in this documentary for an opportunity to include you in this story. We appreciate the commitment that you've made to the Two Cowboys, and for allowing us to get to know you and your businesses better. Some of you even became loyal friends and clients over the months we've put into filming this production.

The most significant lesson we take away from our work producing this documentary is a realisation that one should invest in the people that invest in you. That is what we endeavour to do every day. The businesses that embraced us made this documentary possible. As a thank you, we hope the exposure they get from our work contributes, even if it is a small part, to their future success.

This documentary is entirely self-funded. No one paid us to do it. We did it because of our love for beer, and for our people.

You are:

• Canada Malting
• Alberta Small Brewers Association
• Theoretically Brewing
• Olds College Brewery
• Canmore Brewing Company
• RAW Distillery
• Wild Rose Brewery
• Eau Claire Distillery
• Banff Ave. Brewing Co
• Last Best Brewing
• Alberta Beer Festivals
• Our loyal beer supporters and suppliers such as WilliamsWarn.
• Farmers, Brewers and Maltsters of Alberta

Hendrik van Wyk

Beer-Loving Cowboy

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Photos

Alberta's Maltsters

Heritage

Prairie

Choice

Branding

Creativity

Experimenting

My Fresh Beer

Two Cowboys: Getting to Know New Beer Friends at the First Annual Alberta Craft Brewing Convention, Red Deer, Alberta

It's 'Bout Community

We gathered in Red Deer, Alberta for the first annual Alberta Craft Brewing Convention on 28 and 29 March 2017. What was planned for a 100 attendee event by Alberta's Small Brewery Association turned into a whopping 300+ attendee gathering.

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Red Deer is in the centre of Alberta. Canadians consider Alberta barley to be the heart of the brewing universe. There is a new gold-rush on the prairies, and this time it is for golden liquid gold.

Beer Gold 

It makes a lot of sense considering that the Province, and Canada in general, are late comers to craft brewing and distilling game. The country is finally discovering local beer thanks to a relaxation of regulations. It is something that stems from and still lingers due to a legacy in prohibition, controls, tariffs and a continuing governmental infatuation with "sin" taxation.

All this cannot stem the newfound enthusiasm of more than 50+ Alberta craft breweries that already made their debut recently. Judging from the attendees at the convention, more breweries are to come. Even the Alberta's Finance Minister took time out to celebrate the newly found economic optimism with a handout (rather, a partial hand back) to brewing and distilling entrepreneurs in a Province where many businesses are still languishing in the doldrums of the 2015 oil price shocks.

Alberta's infamous booze entangled history is well documented. Maybe it is finally time that beer and whisky production is recognised as a responsible business, grown-up and the economic staple of a diversified Albertan economy. Booze production may just be the next provincial cash cow. It is already on track if you listen to the folks at the convention. Then again, they were well lubricated with free fresh beer when we quizzed them about the industry's viability.

The people that pumped oil a short while ago are now boiling, mashing, fermenting and tapping. Everyone claims ambitiously and boldly to be a first in something. The first nano-brewery, first craft malting company, first sour producer, first up in the morning, first to put poetry on their cans, first on the corner and first to market with the next creative concoction dreamed up during a late night booze-fuelled brainstorming session. We'll leave the jokes about beer and beards for another time.

Observations

Experts claim that Alberta can and should produce a lot more beer. The market is nowhere near saturated with craft breweries according to Alberta's Small Brewery Association's President, Terry Rock. The question will be if there are enough drinkers for all this creativity? Will the capital that is pumped into these optimistic ventures actually return a profit?

Two things we know about beer. Like bread, you need to enjoy it is fresh. Like a good Alberta steak, it is best when you share it with friends.

Will the economics stack up around the craft brewing and distilling industries in Alberta? We don't know that yet. We have the foundation in our well-established grain and century old malting legacy. Maybe it will. There are bound to be winners and losers. What we do know is that all this enthusiasm is ensuring we get to drink fresh beer with our friends at our local. Sounds like heaven, doesn't it?

That is why we are on the Great Alberta Beer Run to get to know our breweries and brewmasters. To separate fact from fiction, and to learn who plays dress-up and who are the real community players. There is a lot of road ahead and a lot of beer to sample. As you've also probably gathered, there is also a lot of interesting stories to tell and large claims to be validated. Most of it comes with a little ridiculousness and a whole lot of fun in every glass.

What a glorious time to be in Alberta!

Enjoy our coverage of the event. See you on the road for a cold one.

Hendrik van Wyk
Craft Beer Brewer and Drinking Cowboy

Other material from the convention:

1. Speech from Hon. Joe Ceci, Minister of Finance for Alberta (Video)
2. Keynote - Tony Magee, Lagunitas (sponsored by Rahr Malting) (Video)
3. Art Froehlich Interviewed by Jim Bladon of ATB Financial (Video)

We are a content company. We earn our livelihood from producing great content about inspiring people and their stories. We use Patreon to help us earn from our work. It allows us to have a closer relationship with our collaborators and grow our audience. 

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Success!

Barrels

Delegates

Two Cowboys: Creating and Sharing Wild Adventures at Wild Life Distillery in Canmore, Alberta, Canada

The Wild Life

(Learn: * Inspire: ** Amaze: ** Live: *****)
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Owning a business teaches you the hard facts of personal liberation and self-discovery. To travel is another way to do it. You quickly discover your limitations and learn to extend your boundaries. Both are expensive in commitment and cost, yet incredibly rewarding personal endeavours.

We are not talking about the "comfortable-all-expenses-paid-fake-margarita" kind of travel you do through the window of a car, coach or plane. Rather, the kind of travel that forces you to let go of your comforts, expectations, biases and requires you to actually interact with local people. The same applies to starting a real business where you are making something.

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There are similarities in the adventure of both travel and entrepreneurship. It requires a special kind of outlook in life that aligns with values such as self-respect, appreciation for originality, authenticity and anticipation.

Both cases require an unwavering commitment and a substantial effort to succeed. That is why it is easier to do it with a partner and a friend. When times are tough, which they inevitably are, it helps to have someone with similar values for support. Nothing tests the commitment in a relationship more than travel or being in business together. Both are life journeys that are better when shared.

To succeed in a partnership, it is crucial to have trust in each others’ abilities. There must be a shared understanding of each other's roles, responsibilities, and what each brings to the opportunity.

Successful partnerships are above all, guided by a shared vision and purpose. Partners have to work towards a common set of objectives. It builds trust and recognises the value and contribution each other makes. Partners must respect each other’s contributions and regard one another as equals. It promotes an atmosphere of learning and an open mindset and desire to invest in each other's skills and knowledge. If a partnership is going to succeed, there must be effective communication and constructive honesty in feedback.

It is such a partnership that we recognised when we met Matt Widmer and Keith Robinson at Wild Life Distillery in Canmore, Alberta. Both are world travellers that already shared a journey through South America. Both signed up for the wild life of entrepreneurship and making something.

Observations

According to them, everyone has an ideal life they would like to lead.  It can be an overwhelming notion to commit oneself to a process that will eventually result in this dream. However, with the knowledge that there is no right or wrong way to get there, and no guarantee that one will ever achieve it, they are at least certain that doing a little bit each day will move them closer to their ideal life goal.

At Wild Life Distillery they have made this approach to lifestyle and craft distilling their personal commitment. They are in constant pursuit of personal betterment on a path of continuous learning and growth. They are passionate about what they do in their life and in their newly founded business and don't waiver in any opportunity to share it with others.

We are encouraged by the energy of Matt and Keith, and really like their first Vodka that launched the business this past winter. We are sure to see a lot more come from these two makers as they explore the wonder of a wild life as they lubricate the journey with their beverage creations.

Hendrik van Wyk
Wild Cowboy

We are a content company. We earn our livelihood from producing great content about inspiring people and their stories. We use Patreon to help us earn from our work. It allows us to have a closer relationship with our collaborators and grow our audience. 

If you Sponsor us on Patreon: http://www.travelingcowboys.com or Donate to our cause on GoFundMe: http://www.forwardthefavour.com we can do a lot more for you, your business, event or community.

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Portal

Fine Tuning

Branding

Hand-Made

My Vodka!

Two Cowboys on a Journey: Eau Claire Distillery, Turner Valley - Alberta

The Essence of Alberta

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Alberta is well known for its black gold. The Province is loved and loathed for its production of oil. It has been more 100 years since the discovery of oil and gas. Turner Valley was the first place in the province to become well known for the abundance of this valuable resource. 

There is another gold that made Alberta famous or infamous at the turn of the last century. This one came in a glass. During the 1870's there were many independent companies trading whisky to the Native peoples of the south-west part of the North-West Territories. In 1873, the Canadian government formed the North-West Mounted Police to reduce the use of alcohol as a trading currency. Prohibition ensued in 1916 to distill in 1923. However, the commercial production of whisky and beer and any form of liqueur remained under tight control of the Alberta Government, until relatively recently.

Today, the price and production of Oil is under pressure. Thousands of Albertans are forced to find alternative ways to make a living. Sooner or later history usually repeats itself. It is almost inevitable that the resourcefulness of these people brings them right back to the core products that are made possible by a strong agricultural heritage. Alberta's farming gold. Alberta produces some of the worlds best grains and honey. The grains make Alberta beef taste phenomenal. With honey, it is also the backbone and currency that drives a renaissance in the production of the best beer, spirits and mead. 

Alberta exports its honey, barley, malt and wheat without adding much value. It is sent to countries like Scotland where it is made into the world's best Scotch. Germans use their barley and wheat to brew their beer. This is about to change. A few outstanding entrepreneurial Albertans are taking the lead at using Albert's other gold to produce amazing products. 

Impressions

Alberta is slowly getting back into the liqueur business. The history is deep. Many say it is in their Alberta veins. David Farran and his team at Turner Valley's Eau Claire Distillery is one of the Producers that is putting Alberta on the world stage of craft distilling. Their Parlour Gin is delicious. We cannot wait to taste their whisky when it is ready in 2018.

Eau Claire's two young master distillers (one an import from Scotland) use the very best ingredients local Alberta has to offer. "It comes from my farm, fifteen minutes down the road," Farran says. They distil small batches with unique attributes of the terroir. A little bit of Turner Valley, some of Olds, and cacti from the Southern Prairies of Alberta (I will let you discover this one for yourself). 

Farm-fresh ingredients and historic hand-crafted methods define Eau Claire’s artisanal spirits that redefine taste, one ‘grain-to-glass’ experience at a time. When you have a sniff and a snort of Eau Claire's elixirs, you smell and taste the essence of Alberta. 

For now, it is also the only place where you can get it. Right here in Alberta.

Thank you, David, for sharing it with us. We are glad you are one of us.

Hendrik van Wyk

Producer

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Thirsty

Eau Claire

Happiness

Where it began...

o-CNN: Cowboy News Network - Canmore Uncorked, Whisky and SpiritsFestival

This Is A Grown-up Event

Who would have guessed that you can get so much class and talent into one room for one evening?
Yes, you can indeed. You should have been at the Canmore Uncorked Whisky and Spirits Festival to see, taste and experience it all. Another amazing event for 2016's festivities took place, and we were there for your sake. And what a lovely sake this one was ;-)

We are talking about celebrating the drinks of men, and the talent of Master Distillers from near and far away. There were Whisky, Scotch, Vodka, Gin, Scotch, Rum, Sake. Did I mention Scotch?

The Corner Stone Theatre was the classy venue for this year's grown-ups' event. It certainly is a place familiar with talent considering its one-of-a-kind flexibility for weddings, meetings, conferences or special events like hosting the best whiskies and spirits you can get into one room on a Friday evening in Canmore, Alberta.

We've really travelled this year with tastes from the motherland of distilling (Scotland) to Banff. Yes, Banff has a distillery now. Who would have guessed? So is Turner Valley and some strong contenders from Calgary and Quebec.

Highwood Distillers from High River keeps reminding everyone that they were first (in the world of Alberta) to legally muster the nectar of the gods at the Foothills of the mighty Rocky Mountains. Their Vodka-like Whisky is see-through, with a strong foundation of Oak and Alberta grains. Maybe they know someone upstairs that we don't. It all depends on the serving temperature. Apparently.

Tasting their elixir will revive any old rumrunner gene you may still done in your Alberta veins. The old folk from the turn of the last century will encourage you to question your commitment to oil, and applaud you for joining the new old gold of Alberta distillation, that made this Province famous in the first place. Remember we were distilling in this part of the world long before we were pumping oil. Sign me up for diversification of this economy. Fire up the stills!

Eau Claire Distillery from Turner Valley tempted us again with the long awaited upcoming 2018 release of their first Whisky. Every time we see these folks we remind them that we want to be on the ballot for that auction. I hear it will cost you your right pinky to have a seat at the the table for the first bottle out of those casks.

Enjoy our video. We certainly had fun filming it all. Andrew Nickerson (CEO, Canmore Business and Tourism) and his team found their rhythm. Keep playing the beautiful music of food and drink festival, and the world will follow you to Canmore.

Glad to be part of it.

Hendrik van Wyk
Did I mention Scotch?

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Pictures

The Man! 

Quebec!

Heaven in a Glass

Where they Invented It

A Hard Day's Nigh

Ladies Attended Too