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Sunday, April 7, 2019

Sitting Out the Alberta Winter with Fried Chicken and Spiked Frulattes at Marv's in Black Diamond, Alberta

Worth the Trip

The Cowboys have a few favourite ways to pass the time when it is cold outside. 

One way is to visit friends in Alberta to do some home-style cooking. Marv Garriott, the owner of Marv's Classic Soda Shop and Diner, invited us to Black Diamond for such a visit. He wanted to tell us more about his special fried chicken and unique peanut butter burgers. We had a little surprise installed for him too with a spiked Frulatte!



Winter is a particular time in Canada. Canadians find all kinds of ways to make the most of the snowy, frosty season. Ice Hockey, Ice Fishing, Skiing and Sledding are a few of the activities that make winter exciting and bearable. You also have the festivities of Christmas Markets and the Holidays that precede the big freeze.

However, by late February and early March, the novelty of winter has worn off. Canadians become grumpy and start to look for something new to do. These are also the hardest months for some of Canada's tourism-related small business owners. People avoid travelling when it is cold. It means that business is slow during the mid-winter months.

If you are in locations outside the main centres, you are hit harder. As a business owner, you really have only two options during this time. Either, you shut your doors and sit it out, or you find ways to draw attention to your store with something new or unique.

A fifties diner is not new or unique. However, Marv managed to add his own personal style to this iconic attraction in small-town Black Diamond. During the Summer months, weekends are busy when people stop for a malt shake, ice cream and his unique hotdogs, sodas and burgers.

During winter things are really slow. It is then that Marv comes up with new recipes and twists on old favourites like his trusty crispy fried chicken. According to Marv, it takes a little longer to properly prepare his chicken. That is why it is not on the menu during the busier summer months. He reserves the chicken for the slower winter months instead. It is hearty and worth the trip to have produce that he sources locally, brine, bread and cooks personally, for his loyal customers.


We've often seen in Canada that small business close down during the winter months. They do it to preserve cash and to prepare for when the warmer season starts again. It has a knock-on effect for others in the community. When small businesses close their doors, even if it is temporary, then casual staff go without wages, local producers don't sell their produce, and destinations don't attract visitors.

Surely, this cannot be good for their communities. Kudos to Marv for staying open and supporting his local clientele. All we can ask is that you give him a hand by stopping by for some fried chicken or burger, and a milkshake. Who knows, you may also be able to have a yummy Frulatte to remind you of the approaching summer? In the mid of winter, we know, it is a welcome reminder.

Frulatte Cowboy

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