The Second Grand Party in the Street in Downtown Grand Forks, British Columbia

Good Grand News

On Saturday 2 May 2018, the news stated: 

“Catastrophic floods in parts of southern British Columbia have forced nearly 2,800 from their homes and warm weather expected in the coming days could worsen the problem. In Grand Forks, B.C., a community about 520 kilometres east of Vancouver, homes are submerged in brown, murky water. 

The Regional District of Kootenay Boundary said fire rescue technicians have rescued more than 30 people by boat in the town. Two days of heavy rain caused flooding in Grand Forks. It’s the worst the region has seen in 70 years, roughly two feet (0.6 metres) higher than ever recorded.” (CTV News)

On Sunday 21 July the news read: 

“The citizens and business in Downtown Grand Forks are showing tremendous resilience and perseverance as they slowly recover from the flooding of 2018. It is a little over 1 year, and businesses are opening again. New businesses are moving to town. 

Look out for a new Craft Brewery, Ice Cream store and others are planning to locate and build their futures in the town as well. They are all discovering and coming for the small-town charm, better lifestyle, and slower pace of this oasis in British Columbia’s Boundary Country. 

To demonstrate how attractive the community of Grand Forks is for business, the Downtown Business Association hosted its 2nd Annual Party in the Street. They invited people from the Boundary, Kootenay's and Okanagan Area to celebrate the rebuild and rebirth of Downtown Grand Forks, after the floods. It was a grand party! Grand Forks is open for business, again.” (Two Cowboys News)

This is part of the TWO COWBOYS' EPIC GLOBAL TRAVEL & CULINARY EXPERIENCE - 2019! 

DO YOU WANT YOUR BUSINESS OR COMMUNITY FEATURED?

Party in the Street

The Cowboys were fortunate to get an invite to the Party in the Street. We celebrated with the people of Grand Forks. While there, we wanted to find out what the business outlook is after a hard year of cleanup and rebuilding. Are there people who are positive about the future? Is there an opportunity for existing businesses and new business to rebuild and grow?

What struck us was how welcoming is the Grand Forks community. They want people to move to the area, to establish businesses, and to open stores in the downtown business district. Grand Forks is not just open for business. They are using the events of the past year as an opportunity for the rebirth of the sleepy town. They are hosting events to celebrate and promote the opportunity.
We’ve seen that significant news events attract attention to places that people may otherwise not think about. Canmore in Alberta received global attention with the flooding of 2013. We were there. The publicity built momentum for growth.

As a result of the attention, more people were charmed by the attractiveness of the location and visited. Some even relocated, even though Canmore has one of the most expensive real estate markets in Canada. Some will agree that the town is still benefiting from this momentum almost 5 years after the event. While Alberta is in an economic downturn since 2014, new businesses are being established in Canmore. More and more people are moving to the area for the lifestyle, natural beauty, and proximity to Alberta’s big business and tourism markets.

We predict, similarly, that Grand Forks has an opportunity to mine gold from the unfortunate events of 2018. Through the ongoing publicity of the flood recovery and the positive developments related to the circumstances, they help people discover and appreciate that there are still places in Canada like Grand Forks. Places where small businesses are embraced and encouraged to start or relocate. Where the economics of the area still make it possible for small entrepreneurs to live and work and have a lifestyle location. It offers excellent infrastructure, a great climate, and proximity to larger markets such as the tourists of the Okanagan.

Grand Forks is open for artisan butchers, bakers, growers, makers, retailers, and related services. The Downtown Business Association is keen to see more people open and operate their businesses in Grand Forks. Even the City Council is making it easier to do it. Property is still affordable, and the lifestyle is superb with trails, sunshine, and shorter winters.

Observations

We are glad we could meet some of these remarkable people during the Party in the Street. We look forward to bringing you more stories about the businesses and people of the town and of the Boundary Country of British Columbia.

We too succumbed to the charms of the "old frontier" and want to help promote it as the “new frontier” for artisans and lifestyle entrepreneurs. That is why we decided to live here and make the Boundary Country our community and our people.

You should come and see it for yourself!

Hendrik

Boundary Cowboy

We earn our livelihood by producing great content and supporting inspiring people, businesses, and communities. Please book us here so we can tell your story too.

Photos

Open for Business!

The Road to Grand Forks

Good Food is Food You Cook Yourself - BBQ and Grilling is as Basic and Easy as it Comes in Alberta, Canada

What You Are Eating

"Fast food" is everywhere. It means, unfortunately, that bad food is too. 

Because it is easy to get cooked food fast, many people are forgetting how to prepare it themselves and are probably unaware of what they are really eating. I know this is a gross generalization. It may upset some people. These may be the very people that never paid attention to how grandma boiled potatoes or pulled a roast chicken from the oven. I bet they can't even fry an egg.

There is a whole generation of Millenials that think milk comes from a factory and burgers should be made in laboratories. Most of what they regularly consume comes from an oil fryer, and they have their local restaurants, and food establishments on speed-dial through technology like "Skip the Dishes" and "Uber-Eats". No wonder they gravitate towards veganism! They are unlikely to be eating enough good food.

Here is the revelation. Whatever you order from a restaurant is probably sub-standard. You can buy better at the supermarket, cook it yourself, and it will ultimately taste better, and perhaps be even cheaper. By cooking for yourself, you may learn something. You will definitely also make a few friends along the way when you also share your work with those around you. 

If you don't cook your own food, you are probably not eating well. Let's take a closer look at the economics of a food establishment in today's world.

This is part of the TWO COWBOYS' EPIC GLOBAL TRAVEL & CULINARY EXPERIENCE - 2019! 

Heritage Heat Ep1

Alberta BBQ Ep2

DO YOU WANT YOUR BUSINESS OR COMMUNITY FEATURED?

Buy vs. Cook

This is the scenario. It is a case that will probably be out of reach for most people. However, it will put in context what good restaurant food may look like. What will be a fair price at an upmarket downtown establishment, when we order a 450g rib steak, scalloped potatoes, another green vegetable and a salad?

Without the trimmings, side dishes and drinks, and excluding tip and tax, the steak alone will probably set you back around CAD$45 - CAD$50. How did they get to this price? Consider that you have the cost of the slab of beef, the skill of the chef/cook, some seasoning, the overhead of the facility and the margin built in as cost to the price of the meal?

According to "Forbes" magazine, the average gross profit margin for a fine-dining restaurant is around 60% with a food cost percentage between 38% to 42%. Because we are looking a premium piece of produce, there is a good chance that the portion of meat that is served in this scenario set the restaurant back around $21.

Remember that the meat is the star of the meal, and clearly, it is the most expensive part of what is served, so everything else should contribute to pay the rent and wages. The potatoes, vegetables, salad, wine, etc. must deliver substantially better margin than the 60% (charged over and above in this case).

Here is the surprise. The price the consumer is willing to pay ultimately determines the profit a restaurant can squeeze out of a meal. If you and I are eager to slap down $50 for a steak, then a good restaurant will creatively engineer their food and overhead costs to maximize the return from that $50 of wallet spend, without diminishing their brand or upsetting customers with a sub-par experience.

The question is, what can they get away with?

This is where creativity starts in the restaurant business. Either they have a heck of a deal to get prime produce really affordable (because they buy vast quantities, know the farmer, grow their own beef, blah, blah, blah, or let's just say it is where the cook/chef's talent come to shine. They likely take an average (or below-average) cut and dress it up to be served as a prime cut for a top dollar.

Now, think what you get served at a fast food restaurant. Where is the margin coming from in a $10 Happy Meal? Not so happy anymore, are we? No wonder, they try their best to obscure what you are really eating from the fryer.

You can cook for yourself. Visit the grocer or butcher and buy a prime piece of meat. Drop it on a hot grill for 4 minutes a side. Slap it with some garlic butter and a little S&P and another couple of minutes in the oven. See how that compares to your $50 barely adequate rip-off restaurant steak.

I cannot fathom why I would choose the restaurant's steak over my own unless I have money to burn or masochistically feel like tendering for a round of prime indigestion. The point is, you may ultimately spend the same money if you want to (if you pick the 90-day, dry-aged, prime cut that is actually the 90-day, dry-aged, prime cut). However, you will be eating better, because you know what you're cooking, and you have no incentive to cheat yourself out of a perfect meal.

Which brings us to barbeque and grilling.

Observations

We cannot wait for the BBQ season to start. Granted, we BBQ, grill and cook year-round. We are die-hard braai boere from South Africa. Before we came to Canada, we didn't know there was another way to prepare food!

The good thing about BBQ season is that there is a season for it. As with most things in Northern America, there is no half-measure. It is done with complete commitment, enthusiasm and dedication. Rain, snow or shine, the cookers will be running with brisket, pork, sausage, chicken and for the really adventurous they even do baked cheesecake, bread, and desserts, in what is really just a big woodfired oven.

The best part of the BBQ season is that you get to do something primal with good friends. You gather around a fire and prepare food as it was done for thousands of years. It is where every cooking adventure should start and where it ultimately provides one with better eating and a better quality of life.

If you cook your own food and do so with friends, you will be a better person. You will enjoy life more and likely to be happier and healthier. This is the Two Cowboys guarantee.

Come along. We'll show you how we do it.

Hendrik

Cooking Cowboy

We earn our livelihood by producing great content and supporting inspiring people, businesses, and communities. Please book us here so we can tell your story too.

Photos

Pork Chop

Steaks

Original

Beast

Salad!

Brewing Craft Beer in a Lucky Camper Van While on the Road with our Partners Black Rock Brewing and iKegger, New Zealand

It Should be Simple

We've set ourselves a challenge. Can the Two Cowboys brew craft quality beer while on the road in a campervan? We tried it out this summer in New Zealand with mixed results. We've learned a lot and saved ourselves quite a bit of money not having to buy beer in New Zealand.

We enlisted a group of beer friends to take the beer-show on the road. Brewers Coop provided us with our favourite Black Rock Concentrated Wort, Hops and the right Yeast for a juicy Riwaka IPA. iKegger New Zealand provided the gear to show how simple it is to pressure ferment and serve beer in simple kegs and we travelled with Lucky Camper Vans. 

We have three installments documenting our journey below.

This is part of the TWO COWBOYS' EPIC GLOBAL TRAVEL & CULINARY EXPERIENCE - 2019! 

Ep1

Ep2

Ep3

DO YOU WANT YOUR BUSINESS OR COMMUNITY FEATURED?

Some Background

Riwaka Hops (Riwaka™) is a real standout. It has powerful grapefruit “citrussy” characters that are literally breathtaking. If you want to say “New Zealand Hops” in your beer, then this variety says it all. The pure weight of the oil character experienced during selection carries right through to the glass. It is a punchy addition to the new world styles of Pales Ale and  New Zealand Pilseners.

We combined additional Riwaka Hops with Black Rock's specialty crafted Riwaka Pale Ale kit as if it didn't have enough of a hop kick already. Black Rock Crafted Riwaka Pale Ale is already dry-hopped with Riwaka hops. This kit is quite scarce to get because the hop is so in demand all over the world and it means if Black Rock can get their hands on it, then they brew a batch. Usually, all the kits are sold long before it comes out of the brewhouse.

We brewed the recipe with a specialty US ale yeast, Safale US-05. To get closer to the hazy ale style and a creamy finish with more volts, we also added a kit of unhopped concentrated Wheat Wort.

Our strategy was to use two Cornelius kegs with a spundling valve similar to our Beer Cowboys Brewing Kit bundle. Obviously, these are in Canada, so Andrew from iKegger stepped up with the gear, taps, connectors and whatever we needed to get on with the job. He runs a neat business that brings people closer to kegging and transporting their beer, which is in our opinion a much better strategy than bottle maturation. It also means you can drink your beer as soon as it is done fermenting. It stays carbonated.

We knew at the outset that temperature control was going to be a challenge. Lucky for us, it is summer in New Zealand with mild sunny days, and it turned out not to be too hard to get the beer fermented and carbonated under pressure. The fact that it was an Ale that wasn't too sensitive to hotter temperatures also helped to speed up the process. To do the cold-crash we had to borrow a fridge for a few days, which meant we could pay a visit to some good friends in Onemana with a promise of fresh cold beer at the end.

Observations

New Zealand is not just the land of milk, honey and sheep. It is also a hotbed for craft beer. We are amazed every time we visit just how passionate kiwis are about their beer and about making their own beer. We would be too if we were charged up to $25/litre for beer. Thanks to astronomical excise and overbearing duties Kiwis stepped up to liberate their beer by finding all kinds of ways of making it themselves.

We see the taxation burden grow in our country (Canada) too and we cannot be happier than to introduce our friends all over the world to making one's own beer. As we've discovered, making your own beer actually also means creating a better beer. We've had misfires. It doesn't always go to plan. Most of the time though it is pure deliciousness.

Thanks to our partners we can continue to push the boundaries of excellent beer brewing and our travel experiences along with it. We thank them for it.

Hendrik

Beer Cowboy

We earn our livelihood by producing great content and supporting inspiring people, businesses, and communities. Please book us here so we can tell your story too.

Photos

Hop Shopping

Beer Machines 

Cowboy Growlers

Blankies!

Best Place to Bew!

Hacking All Grain Brewing with Kiwi Ingenuity and Simple Affordable Tools at Bevie in Auckland, New Zealand

Hacking Our Beer

How do you take the beer brewing process, and make it accessible to the average Joe? Simple, you hack it!

The processes for brewing quality beer have been refined over centuries and continues to evolve even today. From an outsider's perspective, it appears to be safeguarded by an eclectic club of weird scientists set on excluding ordinary folk from the inner circle. They mumble of gravity, sparging, yield, steeping and other incomprehensible nomenclature. They keep their brewing secrets close, their recipes even closer, and their influence as wide as it can go within their brewing circle of friends. 

While brewing good quality beer used to be a regular kitchen affair, a couple of hundred years ago, it slowly evolved into dark science, out of reach for ordinary people, like the Two Cowboys. Now, with the help of some simple equipment like a kettle, a pump, some tubes, and good ingredients like grains, yeast, hops and water, a company called Bevie, in New Zealand, managed to apply modern-day control-flow systems, and a mobile app, to unlock the highly complex all-grain brewing processes for ordinary people.

This is part of the TWO COWBOYS' EPIC GLOBAL TRAVEL & CULINARY EXPERIENCE - 2019! 

DO YOU WANT YOUR BUSINESS OR COMMUNITY FEATURED?

They call it the Grainfather. It takes the best brewing practices from craft breweries and puts them into a simple to use, all in one system, to ensure anyone can brew a professionally produced craft beer, no matter their brewing experience.

You can also turn the Grainfather into a microdistillery by changing the top parts and adding the Still Spirits Alembic Pot Still Attachments. It is highly illegal to distill liqueur without a license in Canada, while pot smoking is now allowed (...go figure!). We are just saying that you can make fuel for your car or truck from your Grainfather brewing activities if you should ever need it. If you store the fuel in an oak barrel lying around, to keep it safe, it is between you and the RCMP to work out who gets what share when they come knocking.

There are many all-grain brewing equipment manufacturers and lots of equipment for brewing beer on the market. If you buy quality, it is expensive. People are spoiled for choice if they know what they are doing. Herein lies the problem - you need to know what you are doing! Short of learning from an expert or enrolling in beer school, it takes time, trial and error, and lots of learning to work out the best way for brewing beer from grains.

The innovation of the Grainfather is that it is a highly affordable, all-in-one system, for producing an excellent quality wort that you can ferment in the ways you prefer. It also drastically reduces your learning time and eliminates many costly brewing mistakes.

The one-pot brew system may not even be the most innovative around because there's been many that copied the approach and tried to improve on it. Some may also claim that not even Grainfather can be credited for coming up with the approach, although Kiwi's have been known for their innovation in all kinds of industries.

What struck us about the Grainfather is the innovation that Bevie put into the control of the brewing process. The smarts are in the software, not the pot! It offers the ability to a brewer to dial in an exact recipe and then execute it flawlessly, with a built-in controller, and the help of a mobile app on their phone or iPad.

Good brewing's foundation is precision and repeatability. Couple this with good ingredients, great water, and perfect fermentation, and you are on your way to consistently delicious craft-style beer and the envy of the neighbourhood. Not only do you get to execute the brewing tasks flawlessly, but you can also collaborate with other users, all over the world, on recipes and outcomes so that you have a massive database of brewing information on hand for your perfect beer. It gives new meaning to brewing with your mates!

Apparently, Bevie also has an answer for fermenting and serving your beer and provides you with another shortcut by having portion perfect fresh ingredient packs ready for a variety of standard brews. That is a story for another time.  

Observations

The brewing process is getting hacked. People are now liberated to brew their own craft quality beer consistently from grains with simple equipment and software that not only dramatically reduces the learning curve but assist in controlling the quality of the execution.

I don't want my beer to be made for me. If I did, I will just go and buy it from the next brewery or liquor store. I want to make my own beer, simply, affordably, consistently, and deliciously from available ingredients. That is what true beer liberation is about.

There are no gimmicks with the Grainfather offering a "one-push button dark magic beer brewing box". It is old-fashion grain brewing done right. They should have called it the "BigBrother" of beer. The whole solution comes in under $1,000 with free support and an ever growing database of brewing/distilling knowledge and beer recipes. It allows you to make a batch of 23 litres of beer with the ingredients of your choice.

Herein lies the problem. We want to brew more during the few weekly hours we can dedicate to this delicious hobby. Apparently, Bevie is working on a system that can do three times the volume of the existing Grainfather, and it will likely still be an electric system you can use in your shed. Yeehaaa!

The Two Cowboys has been on a journey for the last three years to liberate our beer. Bevie is giving us another option with the Grainfather to get closer to drinking what we make ourselves. We cannot wait to tell you what more they have installed for average people like us, on our beer and do-it-yourself journey.

Hendrik

Brewing Cowboy

We earn our livelihood by producing great content and supporting inspiring people, businesses, and communities. Please book us here so we can tell your story too.

Photos

Smart Pot! 

One Pot

Learning Fast!

Hot Chefs, Cool Beats, and a Good Cause with Alberta Pork in Edmonton, Alberta, Canada

Ode to The Chef

"My happiest place is when I am "in-the-moment". The world can go by when I am in the kitchen. Cooking makes me whole. It is my passion and purpose. It is what I am and what I do.

I am amazed by the chemistry and the intricate processes that take place when food ingredients are combined with energy. My knowledge and skill transform it into culinary perfection. I have no care in the world other than to watch steak grilling, sauce thickening, cake rising, and pork crackling transform into golden crispy bits of sunshine. 

My moments are complete when I witness precise olfactory, taste and visual symphonies of well-plated food. It becomes a magnum opus of culinary glee to see it, an experience that is only topped by the primal moans of pleasure coming from a loyal patron as they bite into a course I carefully prepared. 

This is what I am dedicating my life to. It is my vocation."

This is part of the TWO COWBOYS' EPIC GLOBAL TRAVEL & CULINARY EXPERIENCE - 2019! 

DO YOU WANT YOUR BUSINESS OR COMMUNITY FEATURED?

Hot Chefs Cool bEats

We recently attended the "Hot Chefs Cool bEats" event in Edmonton, courtesy of our partner Alberta Pork. It featured interactive food stations from Edmonton's top culinary talent. Attendees could also sample wine, beer, & spirits from Canadian wineries, local craft breweries and distilleries. If that wasn't enough, it included performances from DJs, dancers, street performers, and live musicians.

The initiative began in 2011 as a fundraiser for The High School Culinary Challenge's Canadian Culinary Fund, and after a short break, it was back with a new home at Edmonton's Mosaic Centre and a restricted guest list of 200 privileged patrons. It meant that not only was the food top-class, there was also enough so that you didn't go home hungry or thirsty. Most importantly, it introduced you to some of Edmonton's more innovative chefs and their talents. You could sample a variety of the best creations like litchi moose, mini ice cream cone tacos, pork on a bun, and more.

Some of the highlights for the Cowboys were the Pork Coppa and Prosciutto made by the young chefs Peter Keith (himself an alumni beneficiary of the scholarship) and Will Kotowicz of Meuwly's Charcuterie, Sausage and Preserves. They promised us it was only BertaPork! Then there was Scott Downey from the ButternutTree's deep-fried Canadian moss. If we knew that these vegetables were so delectable, we would forage our forests until they are empty! Apparently, the moss was from Back East.

However, the start performance of the evening was Paul Shufelt's (The Workshop Eatery, Edmonton) collaboration on a Wagyu Holstein Beefetta. It wasn't pork. However, it was BertaBeef, and so they were forgiven for rekindling our love for meat on a stick. You just needed a large stick for this one and a massive appetite! They did promise us a suckling pig for next year, to honour their loyal sponsor, Alberta Pork.

All proceeds from ticket sales and silent/live auctions benefitted the Canadian Culinary Fund and its main program, The High School Culinary Challenge, so it was all for a good cause.

Observations

Being a chef is not an easy job, and to venture into the culinary industry requires guts and you to be a little bit crazy. It is a lifestyle and a vocation that continues to draw attention for its opportunity, but also for the harshness, low wages, and extreme physical and mental demands on the individual.

Contrary to the glitz and glee of television programs like MasterChef, it is far from glamorous. Most of what chefs do is monotonously droned behind the scenes, in hot holes, spending long hours with equally weird and crazy people feeding the masses with basic fair. Only a few become "rock star chefs". Even less survive as small businesses and entrepreneurs.

However, the culinary industry provides endless opportunity for creativity, learning and mastery. These are the opportunities that the Canadian Culinary Fund attempts to unlock for young people when they introduce and lure them into the possibilities in preparing food.

We salute them for it and congratulate them on a Hot Chefs Cool bEats event that set the bar high. We look forward to the next one. We travel the world for food, and we are entitled to our opinions. Edmonton's chefs should get more attention. They surprised us. It will get more from the Two Cowboys for sure if this is the standard we can expect.

Now, if only there were more pork...

Hendrik

Alberta Pork's Cowboy

P.S. We thank our partner Alberta Pork for making this work possible. Now, go eat more pork!

We earn our livelihood by producing great content and supporting inspiring people, businesses, and communities. Please book us here so we can tell your story too.

Photos

On a Plate

Moss Discovered

Canadian Ceviche

Double Trouble

Epic!

Dogs are Getting Groomed - Not Cowboys - at Country Suds in Greenwood, BC

Lifestyle Change

What if the end is only the beginning?

People are often confronted with significant changes and choices in life. We've all been through it. The start of a new job, the loss of a friend, sickness. Moving away from home or moving in with someone you love. Buying a car or choosing a house. Starting of a new business. Some changes are forced upon us due to circumstances. Others, we do to ourselves. 

Whenever a significant change occurs, we are confronted with at least two perspectives. The one view is a feeling of loss, decline, powerlessness, and the lack of control. The other a sense of gain, re-birth, strength, and a new beginning. 

It doesn't matter how small or large the change is. The key to success in life is how well we deal with changes. How good are we at moving away from what we had, towards something new? 

This is part of the TWO COWBOYS' EPIC GLOBAL TRAVEL & CULINARY EXPERIENCE - 2019! 

DO YOU WANT YOUR BUSINESS OR COMMUNITY FEATURED?

Nature is in a constant cycle of decline and renewal. It should be natural to us as humans too to easily let go of the old and to welcome the new. Why is it so hard then for people to embrace the same fluidity of life?

It is because we trap ourselves in temporal illusions. Our imagination creates time, circumstances and places in distorted realities. In our silliness, we fear losing things long gone, while holding on to things that may never be. Our perspectives define our reality. The hardest task then is to tie our reality down to the truth of where we are now and what we need to give up to move forward.

When we are honest with ourselves, we will realize that every change is a goodbye to get a hello, an end for a beginning, letting go for something new. Without this realization, we risk being trapped in an illusory twilight of despair. It will destroy our spirit if we cannot say goodbye. We won't have a future if we do not say hello.

Greenwood

Greenwood City in British Columbia has been saying goodbye since 1918 when the copper mine and smelter closed. It's been saying goodbye for such a very long time that it became trapped in a very real twilight of despair and decay. Old buildings crumbled, people moved away, and businesses left town despite the city seeing an average daily traffic pattern over 3,000 vehicles during the summer months (Traffic Patterns, 2011). It may well be on the road to oblivion like its predecessors Phoenix, Bridesville, Sidley, and others if it doesn't embrace a future.

Because of the city's rich history and its record resistance to change, Greenwood also attracted people fearful of letting go. You can see it in the junk of the yard collections. The failed upkeep of its small houses, and the prevailing rust of the old clunkers in the driveways.

We think that Greenwood and the area are poised for change and on the verge of a millennial renaissance. It is the right time now for the City to move towards its tomorrow as more and more people drop out of big-city life, avoid daily commuting, expensive mortgages, and having too much meaningless stuff.

Greenwood could and should say hello to young families, college graduates, entrepreneurs, crafters, makers, small houses, new buildings and people that embrace lifestyle, simplicity and old-school authentic values. The mine won't give it a future. Instead, it should court producers, makers, and telecommuters - the foundation of a new economy.

The last thing Greenwood needs is a Mickey D's on the corner, Starbucks or a Safeway parking lot. Instead, it requires a butcher, doctor, grocer, candymaker, woodworker, cabinet maker, knifemaker, weaver, and it needs more people that realize that it is an affordable place to work and live - really live. It has the required vehicle traffic. Greenwood just needs to give people more reasons to stop, and some will even choose to bring their dreams, hobbies, businesses and jobs to stay.

Observations

Tammy Bowering moved to Greenwood and established her Country Suds Dog Grooming in 2018. She just realized that Greenwood has dogs that need grooming. Her love for dogs compelled her to say hello to her future, and she started her small grooming business. It's been growing steadily, and we are proud to feature her as part of our portfolio of Boundary Country stories.

Tammy is so passionate about the future of the City that she is now heading the Greenwood Board of Trade. It is an organization that was incorporated in 1899, just two years after the city itself was incorporated. The chief goal of the Greenwood Board of Trade is to promote economic and community development, networks with local and regional businesses, and to provide small business support.

The Cowboys are glad that we can throw in our support too for the future prosperity of Greenwood. It gives another opportunity for people to find a better way to work and live in the Boundary Country of British Columbia. It is a chance for us to have our chosen lifestyle.

Hendrik

Boundary Cowboy

We earn our livelihood by producing great content and supporting inspiring people, businesses, and communities. Please book us here so we can tell your story too.

Photos

City Hall

Powder Room

Grooming

Doggy Love!

Doggy Wash!

Many New Beginnings and Constant Innovation at New Beginnings Toffees and Caramels in Pretoria

Balance

A small business owner lives in two worlds. The one forces him or her to standardize, systematize and consolidate for efficiency. The other calls on constant innovation and change to try and out-manoeuvre competitors and market demands. 

A small business owner is usually good at one of these. At New Beginnings Toffees, it is the latter that stands out. Jan Snyman is always busy with something new. His adventures have one thing in common, delicious toffees and unique chocolate caramels!

This is part of the TWO COWBOYS' EPIC GLOBAL TRAVEL & CULINARY EXPERIENCE - 2019! 

DO YOU WANT YOUR BUSINESS OR COMMUNITY FEATURED?

The challenge for a small business owner is to have the right balance in efficiency and innovation. Efficiency is not always tolerant of changes. By doing something in a standard way and scaling it, there are opportunities to increase profitability. Innovation presupposes change and is a very demanding partner that tends to destroy efficiency and gobble up capital. Sometimes, and more often than not, this means that profitability becomes a casualty.

The two are in a dance that is not always obvious to entrepreneurs. These are people that favours the latter, else they would not have bothered to start the business in the first instance. It is a 'chicken and egg' situation. Innovation drives growth, but efficiency drives the bottom line. Being profitable allows further innovation.

The key to the right priority is to know where in the business cycle you find your business. If it is a new business, and the industry allows it, and you have the capital and resources, then innovation should get priority. If it is an established business in a mature industry, it is usually better to consolidate and standardize to achieve efficiency and improved profitability.

The trouble with an entrepreneur is that they usually favour one. Either efficiency or innovation drives them. That is why it is essential as a business owner to recognize your strengths and realize that it has a place in the cycle of the success of your business. It can also quickly become the downfall if you do not temper or supplement your focus to establish important priority on either efficiency or innovation at the right time.

Observations

New Beginnings Toffees is a remarkable business that grew mainly from a necessity for Jan to have a second career. It provided an innovative confection play-pen to him and his partner, Joelean. The result is a substantial array of unique and traditional toffee-chocolate-caramel flavours, creative packaging, promotional positioning and marketing strategies. It is indeed something we have not yet encountered on our travels across the world. It is unique!

The business manufactures and distributes exclusive hand-made confectionary for select retailers, corporate gifting, hospitality industry, wedding favours and markets.

Jan cannot help himself but to continually explore the next possibility within his product development. He certainly landed a few of our favourites like the Turkish Delight Caramel and Treacle Toffee. It is encouraging to see his enthusiasm for creating the next "big" thing.

Unfortunately, South Africa has seen a series of casualties in strong confectionary brands. The toffees that did survive are no longer of the quality they used to be. We can only hope that Jan finds the magic recipe for successfully distributing his delicious products to step into the shoes of those that have gone before him.

Here is to wishing him and Joelean all the success they can handle. May we one day taste a new beginning for toffee-chocolate-caramels all over the world thanks to the work and dedication of New Beginnings Toffees in far-off South Africa.

We hope to have a maple syrup version we can take to Canada, the next time we see him ;-)

Hendrik
Sweet Cowboy

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Six Surefire Ways to Fail in Business, Guaranteed!

Being Afraid, Very Afraid

We broke a record. The Two Cowboys published more than 400 video features of small businesses and communities since our inception in January 2016. Our non-branded content alone included a further 437 productions we did for our partners and for various Business Excellence Awards.

For a total of around 837 productions, we've met, interviewed and filmed more than 3,000 people in three years! We did it in Canada, USA, Mexico, New Zealand and in South Africa. We also added France and Italy to our travels in 2018. How's that for being busy?

In three short years, we've seen and heard more about businesses than most people do in a lifetime. We thought we knew a lot after University, 25 years of management consulting and years in television production. Instead, we learned a lot more from these business owners in a very short time that we ever imagined. We now also know a lot more about them.

Some of the businesses we met were, and still are, wildly successful. Unfortunately, the majority were not, and probably never will be. We came to the realization, when we looked through the lenses of our cameras (cameras rarely lie) and listened to the conversations we recorded, that the majority of those that are not successful face a single, but a major stumbling block. It doesn't matter where the business is. They all have one infliction.

They have a confidence problem! Because they lack confidence, they fear and some even avoid being successful. Entrepreneurs and business owners lack confidence because they have no idea what is supposed to make them succeed in the first place.

To illustrate the point. Here is a statement from one ignorant, cocky, small, hot sauce business owner, somewhere in the woods of Vancouver Island. "We'll contact you if we ever consider paying for publicity!" Our reply, "Please don't. We'd rather be contacted by someone that understands that publicity is what makes businesses and brands, even commodity hot sauce brands like yours, succeed. It makes businesses go national and global. Heaven forbid that someone actually finds out about your sauce. You may just be forced to deal with success!"

The point is that even if you don't have an interest in the Two Cowboys telling your story, a business owner should grab every opportunity possible to promote and get positive publicity for their product and brand. There are many things you can do to grow your enterprise. The most simple is to simply get out of the way of your success.

Simple Business 101

There are countless sources of entrepreneurial advice available in books and online. You don't have to do an MBA. It is all available by tapping a screen and clicking a button. Every second "consultant" and "authoritative" online page carries the keys to the castle. They can give you the 8 steps to entrepreneurial success, 5 ways to make a million, 7 keys to marketing success, or 10 ways to a six-figure income with your laptop on the beach. Don't forget email marketing and there is an app for that! I don't have to point out that most of this advice come from snake oil salesmen, nobodies and wannabes.

Instead of listing another 5, 8 or even a 100 ways to make it in business, I thought of highlighting the five surefire ways we've gleaned through our observation and experience of how to assure failure. Avoid these mistakes and you are likely to stumble upon the right things to do, by accident. Business is not supposed to be hard. It is not something you have to go and do under duress.

What you do in your business should be natural and align with who you are. If it fits, it is bound to have spontaneous progression and evolution.

Before we court disaster, here is a simple formula we've distilled for a successful maker business:

• Make something of value for yourself. (Product Development, R&D, Tooling, Materials, Prototyping, Testing, Validation, Manufacturing) 
• Find people that value it too. Share it with them. (Positioning, Promotion, Market Validation)
• Make more, and share it more often and with more people. They become your loyal customers. (Logistics, Supply Chain, Distribution, Labour, Packaging, Customer Relationship Management, Customer Support, Marketing, Promotion, Publicity, Selling, Fulfillment, After Sale Support, Quality Control, Billing)
• Exchange it for the amount of value it adds to your customers' lives. (Pricing)
• If your customers value what you make more than it cost you to make it, then you have a business. (Profit)
• Have fun and learn how to get better at it every day! (Evolve and Expand)
• If it doesn't work, make something else.

The same applies to a service business. It is even simpler.

• Do something you value for yourself. (Tools, Expertise, Skill, Knowledge, Effort, Time)
• Find people that value what you do. Do it for them too. (Positioning, Promotion, Validation) 
• Do it often and find more people to do it for. They become your loyal customers. (Customer Relationship Management, Publicity, Marketing, Sales, Service, Billing, Delivery) 
• Exchange it for the amount of value it adds to your customers' lives. (Pricing) 
• If your customers value what you do more than it cost you to do it, then you have a business. (Profit)
• Have fun and learn how to get better at what you do. Do it every day! (Evolve and Grow)
• If it doesn't work, do something else.

Let us Fail

Here are some surefire ways to fail in business.

• WASTE TIME: Procrastinate. Try to please others with a product or service you don't care for and that you don't really value. Do meaningless work that keeps you busy and pays the bills. The outcome will at best be mediocre and you are likely to hate every minute you are involved with it. Waste as much time as possible by delaying decisions. Go to the toilet often. Check your social media. Have meetings after meeting with your team. Collect your salary. Go on vacation. Have a hobby. The more you waste time, the less you will have to actually do.
• SHUN CONTACT: Heaven forbid that people should actually make contact with you about your product or service. Avoid customer contact at all cost. Don't answer your phone. Don't return messages or that email. Don't listen to people. Don't appear on your shop floor and don't interact with your staff. Please don't answer questions or entertain proposals. Make sure your website doesn't have an address, phone number or email address. If you are really serious about shunning contact then get yourself a receptionist, a call centre in India, a personal assistant, PR Firm, appoint a marketing person, and get a social media handler. They will make sure no one can get hold of you. Be very important. Have many titles. Customers won't buy from you and suppliers won't be able to offer you any help. If you cannot be reached, then people won't want something from you.
• AVOID EXPOSURE: Keep yourself a mystery. Hide! Avoid publicity. Don't have a proper website, or don't have one at all. Tell as little as possible about your product or service. Consider social media evil. Don't go near it. Never have a page on Facebook, Instagram or Twitter. Don't do any marketing or promotions. Avoid all forms of advertising. Remove your business listing from Google and maps. Take your shop's sign down. Don't put your business name on your vehicle. Throw away your business cards. Avoid telling your customers how to use your products and the benefits of your service. Remember, the less exposure you have the more likely no one will bother you.
• SKIRT FEEDBACK: Customer reviews are evil. Don't encourage reviews. Take down your Google reviews and disable your Facebook feedback button. Don't ask customers what you can do to make their product or experience better. If they do offer feedback deride them. Make them feel insignificant. Be a victim. Don't respond. You won't have to learn and adjust your product or service and won't meet your customers' expectations. If you skirt feedback then the truth won't hurt you. 
• AVOID SUCCESS: If you are unsuccessful you will have plenty to complain about. You won't make a difference in people's lives. If you avoid success, people won't care. If you are successful more people will want something from you and bother you often. With success, you may turn a profit and will have to pay more taxes and employ more people. By avoiding success you can have your predictable life. You won't be faced with challenges. You can blame your circumstances and your failure on someone and something else. 

The Two Cowboys

Our business is a simple business. 

We love researching, investigating, learning, meeting interesting people, filming and telling stories about the things and places that interest us. The things we value is good food, inspiring people, innovative products and businesses, great beer, and the freedom to travel and work all over the world. We tell these stories in the best way we can through video, photography and writing in our Blog. We feel the world needs more fun and inspiration. We hope to give that to our audience.

Our audience enjoys watching our programming and armchair travelling with us. Our programming is insightful, informative and entertaining. The people, businesses and places we feature garner publicity through our content. They win over new customers. More people learn about them and is likely to deal or visit them. It becomes a channel with much-needed positive exposure for their brands.

We are constantly looking for new stories and bigger partners to feature. We produce as much content as we can and feature as many people, businesses and places as is willing to engage us. We package our content around topics and themes. One theme we love to exploit is a maker theme where we feature people that create and make products. We have several food and cooking themes. We have a travel and camping theme. Overall, the Two Cowboys is an entertaining lifestyle content brand that we live every day and where we invite others to join us on our journey.

Our pricing models make it possible for the smallest business to afford to be featured by the Cowboys and for some of the largest partners to have constant access to fresh and informative highly professionally produced promotional content. At the same time, our audience can access our materials online for free so that we can reach the broadest audience possible.

Our business and our brand keeps growing even in the most difficult economic times in Canada's recent memory. Where businesses realize the power of our promotional capabilities they engage us often and with great success. We love what we do and don't want to do anything else.

Thank you for helping us succeed in our endeavour to show the world that it is a better place.

Hendrik van Wyk

Business Cowboy