The Second Grand Party in the Street in Downtown Grand Forks, British Columbia

Good Grand News

On Saturday 2 May 2018, the news stated: 

“Catastrophic floods in parts of southern British Columbia have forced nearly 2,800 from their homes and warm weather expected in the coming days could worsen the problem. In Grand Forks, B.C., a community about 520 kilometres east of Vancouver, homes are submerged in brown, murky water. 

The Regional District of Kootenay Boundary said fire rescue technicians have rescued more than 30 people by boat in the town. Two days of heavy rain caused flooding in Grand Forks. It’s the worst the region has seen in 70 years, roughly two feet (0.6 metres) higher than ever recorded.” (CTV News)

On Sunday 21 July the news read: 

“The citizens and business in Downtown Grand Forks are showing tremendous resilience and perseverance as they slowly recover from the flooding of 2018. It is a little over 1 year, and businesses are opening again. New businesses are moving to town. 

Look out for a new Craft Brewery, Ice Cream store and others are planning to locate and build their futures in the town as well. They are all discovering and coming for the small-town charm, better lifestyle, and slower pace of this oasis in British Columbia’s Boundary Country. 

To demonstrate how attractive the community of Grand Forks is for business, the Downtown Business Association hosted its 2nd Annual Party in the Street. They invited people from the Boundary, Kootenay's and Okanagan Area to celebrate the rebuild and rebirth of Downtown Grand Forks, after the floods. It was a grand party! Grand Forks is open for business, again.” (Two Cowboys News)

This is part of the TWO COWBOYS' EPIC GLOBAL TRAVEL & CULINARY EXPERIENCE - 2019! 

DO YOU WANT YOUR BUSINESS OR COMMUNITY FEATURED?

Party in the Street

The Cowboys were fortunate to get an invite to the Party in the Street. We celebrated with the people of Grand Forks. While there, we wanted to find out what the business outlook is after a hard year of cleanup and rebuilding. Are there people who are positive about the future? Is there an opportunity for existing businesses and new business to rebuild and grow?

What struck us was how welcoming is the Grand Forks community. They want people to move to the area, to establish businesses, and to open stores in the downtown business district. Grand Forks is not just open for business. They are using the events of the past year as an opportunity for the rebirth of the sleepy town. They are hosting events to celebrate and promote the opportunity.
We’ve seen that significant news events attract attention to places that people may otherwise not think about. Canmore in Alberta received global attention with the flooding of 2013. We were there. The publicity built momentum for growth.

As a result of the attention, more people were charmed by the attractiveness of the location and visited. Some even relocated, even though Canmore has one of the most expensive real estate markets in Canada. Some will agree that the town is still benefiting from this momentum almost 5 years after the event. While Alberta is in an economic downturn since 2014, new businesses are being established in Canmore. More and more people are moving to the area for the lifestyle, natural beauty, and proximity to Alberta’s big business and tourism markets.

We predict, similarly, that Grand Forks has an opportunity to mine gold from the unfortunate events of 2018. Through the ongoing publicity of the flood recovery and the positive developments related to the circumstances, they help people discover and appreciate that there are still places in Canada like Grand Forks. Places where small businesses are embraced and encouraged to start or relocate. Where the economics of the area still make it possible for small entrepreneurs to live and work and have a lifestyle location. It offers excellent infrastructure, a great climate, and proximity to larger markets such as the tourists of the Okanagan.

Grand Forks is open for artisan butchers, bakers, growers, makers, retailers, and related services. The Downtown Business Association is keen to see more people open and operate their businesses in Grand Forks. Even the City Council is making it easier to do it. Property is still affordable, and the lifestyle is superb with trails, sunshine, and shorter winters.

Observations

We are glad we could meet some of these remarkable people during the Party in the Street. We look forward to bringing you more stories about the businesses and people of the town and of the Boundary Country of British Columbia.

We too succumbed to the charms of the "old frontier" and want to help promote it as the “new frontier” for artisans and lifestyle entrepreneurs. That is why we decided to live here and make the Boundary Country our community and our people.

You should come and see it for yourself!

Hendrik

Boundary Cowboy

We earn our livelihood by producing great content and supporting inspiring people, businesses, and communities. Please book us here so we can tell your story too.

Photos

Open for Business!

The Road to Grand Forks

Dogs are Getting Groomed - Not Cowboys - at Country Suds in Greenwood, BC

Lifestyle Change

What if the end is only the beginning?

People are often confronted with significant changes and choices in life. We've all been through it. The start of a new job, the loss of a friend, sickness. Moving away from home or moving in with someone you love. Buying a car or choosing a house. Starting of a new business. Some changes are forced upon us due to circumstances. Others, we do to ourselves. 

Whenever a significant change occurs, we are confronted with at least two perspectives. The one view is a feeling of loss, decline, powerlessness, and the lack of control. The other a sense of gain, re-birth, strength, and a new beginning. 

It doesn't matter how small or large the change is. The key to success in life is how well we deal with changes. How good are we at moving away from what we had, towards something new? 

This is part of the TWO COWBOYS' EPIC GLOBAL TRAVEL & CULINARY EXPERIENCE - 2019! 

DO YOU WANT YOUR BUSINESS OR COMMUNITY FEATURED?

Nature is in a constant cycle of decline and renewal. It should be natural to us as humans too to easily let go of the old and to welcome the new. Why is it so hard then for people to embrace the same fluidity of life?

It is because we trap ourselves in temporal illusions. Our imagination creates time, circumstances and places in distorted realities. In our silliness, we fear losing things long gone, while holding on to things that may never be. Our perspectives define our reality. The hardest task then is to tie our reality down to the truth of where we are now and what we need to give up to move forward.

When we are honest with ourselves, we will realize that every change is a goodbye to get a hello, an end for a beginning, letting go for something new. Without this realization, we risk being trapped in an illusory twilight of despair. It will destroy our spirit if we cannot say goodbye. We won't have a future if we do not say hello.

Greenwood

Greenwood City in British Columbia has been saying goodbye since 1918 when the copper mine and smelter closed. It's been saying goodbye for such a very long time that it became trapped in a very real twilight of despair and decay. Old buildings crumbled, people moved away, and businesses left town despite the city seeing an average daily traffic pattern over 3,000 vehicles during the summer months (Traffic Patterns, 2011). It may well be on the road to oblivion like its predecessors Phoenix, Bridesville, Sidley, and others if it doesn't embrace a future.

Because of the city's rich history and its record resistance to change, Greenwood also attracted people fearful of letting go. You can see it in the junk of the yard collections. The failed upkeep of its small houses, and the prevailing rust of the old clunkers in the driveways.

We think that Greenwood and the area are poised for change and on the verge of a millennial renaissance. It is the right time now for the City to move towards its tomorrow as more and more people drop out of big-city life, avoid daily commuting, expensive mortgages, and having too much meaningless stuff.

Greenwood could and should say hello to young families, college graduates, entrepreneurs, crafters, makers, small houses, new buildings and people that embrace lifestyle, simplicity and old-school authentic values. The mine won't give it a future. Instead, it should court producers, makers, and telecommuters - the foundation of a new economy.

The last thing Greenwood needs is a Mickey D's on the corner, Starbucks or a Safeway parking lot. Instead, it requires a butcher, doctor, grocer, candymaker, woodworker, cabinet maker, knifemaker, weaver, and it needs more people that realize that it is an affordable place to work and live - really live. It has the required vehicle traffic. Greenwood just needs to give people more reasons to stop, and some will even choose to bring their dreams, hobbies, businesses and jobs to stay.

Observations

Tammy Bowering moved to Greenwood and established her Country Suds Dog Grooming in 2018. She just realized that Greenwood has dogs that need grooming. Her love for dogs compelled her to say hello to her future, and she started her small grooming business. It's been growing steadily, and we are proud to feature her as part of our portfolio of Boundary Country stories.

Tammy is so passionate about the future of the City that she is now heading the Greenwood Board of Trade. It is an organization that was incorporated in 1899, just two years after the city itself was incorporated. The chief goal of the Greenwood Board of Trade is to promote economic and community development, networks with local and regional businesses, and to provide small business support.

The Cowboys are glad that we can throw in our support too for the future prosperity of Greenwood. It gives another opportunity for people to find a better way to work and live in the Boundary Country of British Columbia. It is a chance for us to have our chosen lifestyle.

Hendrik

Boundary Cowboy

We earn our livelihood by producing great content and supporting inspiring people, businesses, and communities. Please book us here so we can tell your story too.

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City Hall

Powder Room

Grooming

Doggy Love!

Doggy Wash!

Sitting Out the Alberta Winter with Fried Chicken and Spiked Frulattes at Marv's in Black Diamond, Alberta

Worth the Trip

The Cowboys have a few favourite ways to pass the time when it is cold outside. 

One way is to visit friends in Alberta to do some home-style cooking. Marv Garriott, the owner of Marv's Classic Soda Shop and Diner, invited us to Black Diamond for such a visit. He wanted to tell us more about his special fried chicken and unique peanut butter burgers. We had a little surprise installed for him too with a spiked Frulatte!

This is part of the TWO COWBOYS' EPIC GLOBAL TRAVEL & CULINARY EXPERIENCE - 2019! 

DO YOU WANT YOUR BUSINESS OR COMMUNITY FEATURED?

Winter is a particular time in Canada. Canadians find all kinds of ways to make the most of the snowy, frosty season. Ice Hockey, Ice Fishing, Skiing and Sledding are a few of the activities that make winter exciting and bearable. You also have the festivities of Christmas Markets and the Holidays that precede the big freeze.

However, by late February and early March, the novelty of winter has worn off. Canadians become grumpy and start to look for something new to do. These are also the hardest months for some of Canada's tourism-related small business owners. People avoid travelling when it is cold. It means that business is slow during the mid-winter months.

If you are in locations outside the main centres, you are hit harder. As a business owner, you really have only two options during this time. Either, you shut your doors and sit it out, or you find ways to draw attention to your store with something new or unique.

A fifties diner is not new or unique. However, Marv managed to add his own personal style to this iconic attraction in small-town Black Diamond. During the Summer months, weekends are busy when people stop for a malt shake, ice cream and his unique hotdogs, sodas and burgers.

During winter things are really slow. It is then that Marv comes up with new recipes and twists on old favourites like his trusty crispy fried chicken. According to Marv, it takes a little longer to properly prepare his chicken. That is why it is not on the menu during the busier summer months. He reserves the chicken for the slower winter months instead. It is hearty and worth the trip to have produce that he sources locally, brine, bread and cooks personally, for his loyal customers.

Observations

We've often seen in Canada that small business close down during the winter months. They do it to preserve cash and to prepare for when the warmer season starts again. It has a knock-on effect for others in the community. When small businesses close their doors, even if it is temporary, then casual staff go without wages, local producers don't sell their produce, and destinations don't attract visitors.

Surely, this cannot be good for their communities. Kudos to Marv for staying open and supporting his local clientele. All we can ask is that you give him a hand by stopping by for some fried chicken or burger, and a milkshake. Who knows, you may also be able to have a yummy Frulatte to remind you of the approaching summer? In the mid of winter, we know, it is a welcome reminder.

Hendrik
Frulatte Cowboy

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Classic

Burger Filming

Burger Making

Frulatte, Eh!

Many New Beginnings and Constant Innovation at New Beginnings Toffees and Caramels in Pretoria

Balance

A small business owner lives in two worlds. The one forces him or her to standardize, systematize and consolidate for efficiency. The other calls on constant innovation and change to try and out-manoeuvre competitors and market demands. 

A small business owner is usually good at one of these. At New Beginnings Toffees, it is the latter that stands out. Jan Snyman is always busy with something new. His adventures have one thing in common, delicious toffees and unique chocolate caramels!

This is part of the TWO COWBOYS' EPIC GLOBAL TRAVEL & CULINARY EXPERIENCE - 2019! 

DO YOU WANT YOUR BUSINESS OR COMMUNITY FEATURED?

The challenge for a small business owner is to have the right balance in efficiency and innovation. Efficiency is not always tolerant of changes. By doing something in a standard way and scaling it, there are opportunities to increase profitability. Innovation presupposes change and is a very demanding partner that tends to destroy efficiency and gobble up capital. Sometimes, and more often than not, this means that profitability becomes a casualty.

The two are in a dance that is not always obvious to entrepreneurs. These are people that favours the latter, else they would not have bothered to start the business in the first instance. It is a 'chicken and egg' situation. Innovation drives growth, but efficiency drives the bottom line. Being profitable allows further innovation.

The key to the right priority is to know where in the business cycle you find your business. If it is a new business, and the industry allows it, and you have the capital and resources, then innovation should get priority. If it is an established business in a mature industry, it is usually better to consolidate and standardize to achieve efficiency and improved profitability.

The trouble with an entrepreneur is that they usually favour one. Either efficiency or innovation drives them. That is why it is essential as a business owner to recognize your strengths and realize that it has a place in the cycle of the success of your business. It can also quickly become the downfall if you do not temper or supplement your focus to establish important priority on either efficiency or innovation at the right time.

Observations

New Beginnings Toffees is a remarkable business that grew mainly from a necessity for Jan to have a second career. It provided an innovative confection play-pen to him and his partner, Joelean. The result is a substantial array of unique and traditional toffee-chocolate-caramel flavours, creative packaging, promotional positioning and marketing strategies. It is indeed something we have not yet encountered on our travels across the world. It is unique!

The business manufactures and distributes exclusive hand-made confectionary for select retailers, corporate gifting, hospitality industry, wedding favours and markets.

Jan cannot help himself but to continually explore the next possibility within his product development. He certainly landed a few of our favourites like the Turkish Delight Caramel and Treacle Toffee. It is encouraging to see his enthusiasm for creating the next "big" thing.

Unfortunately, South Africa has seen a series of casualties in strong confectionary brands. The toffees that did survive are no longer of the quality they used to be. We can only hope that Jan finds the magic recipe for successfully distributing his delicious products to step into the shoes of those that have gone before him.

Here is to wishing him and Joelean all the success they can handle. May we one day taste a new beginning for toffee-chocolate-caramels all over the world thanks to the work and dedication of New Beginnings Toffees in far-off South Africa.

We hope to have a maple syrup version we can take to Canada, the next time we see him ;-)

Hendrik
Sweet Cowboy

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Photos

Toffee TV

Hand-Made

Guilty Pleasures

Many, Many Flavours

A Coffee Drinking Chicken and Breakfast Blueberry Gin at the Magoebaskloof Farmstall and Cafe, South Africa

Coffee Pit Stop

Life happens while you are making other plans!

While trying to escape the humid Lowveld summer heat of South Africa's Limpopo Province, we were in dire need of a good coffee. It's been several days since we've seen an espresso as we were heading up Magoebaskloof. Halfway up the pass, we passed a cafe sign and immediately decided to turn off the main road to inspect further. 

What we found proved to us, as we've discovered many, many times before, that when you travel, you should turn off the main road and prepare for the truly extraordinary discoveries. This time, we found great coffee, learned about a brewery, fed a pet goat, made cheese, and had blueberry gin for breakfast.

This is part of the TWO COWBOYS' EPIC GLOBAL TRAVEL & CULINARY EXPERIENCE - 2019! 

DO YOU WANT YOUR BUSINESS OR COMMUNITY FEATURED?

Harry and Agie are the owners of the new Magoebaskloof Farmstall and Cafe. You cannot miss the venue on the side of the picturesque Magoebaskloof pass, between Polokwane and Tzaneen. It is a farm stall stocked with local produce and a whole lot of heart and passion. You will find wine, gin, vegetables, plants, oils, soaps, pies and a little of everything the people of Magoebaskloof is proudly producing.

Yes, you are reading it right. You can buy alcohol-to-go on the side of the road in South Africa. Not only can you buy local wine, beer and gin, but Harry will also mix you a cocktail or spike your favourite latte for you, any time of the day. We were spoiled when we checked in. The Flatwhite was done correctly, and the locally baked pies were divine. However, it was the blueberry gin we had for breakfast that made our visit most memorable.

I think Harry played with Dolphins for a living and Angie, who is Canadian, were catching elephants in the Lowveld when they met. One thing led to another, and now a little Harry is running around the farmstall playing with a pet billy goat, and a big Harry is pulling espresso shots while entertaining tourists and regulars with his stories.

As they say, life happens while you were making other plans. We are glad to see the amount of passion Harry and Angie brought to their fledgeling business, and we wish them all the success they can handle. 

Observations

Turning off for a coffee at a farm stall is usually a reasonably trivial affair. We've stopped many times all over the world for coffee. It is often only about coffee. However, that morning in Magoebaskloof, something as simple as turning off the main road, a handshake, a blueberry gin and a pie later, put us on a completely different path, and a much more exciting journey.

We could have taken the safe, more comfortable option and simply continued towards the next town for a coffee at a familiar stop (which we did do several days later, only to have a disappointing coffee). Instead, our visit that morning with Harry lead us to a brewery, we discovered a fantastic camping spot by a river, we attended a local food festival, made cheese at an organic farm, ate a divine lamb pie, discovered cream cheese samoosas, and had a goat curry with mielie pap.

What it taught us again, even as seasoned travellers, is that you have to turn off the main road for your coffee. You have to say 'yes' to what is new and unfamiliar, and be prepared to experience and discover. If you do, life will gloriously happen. It will unfold around you with experiences you could never have imagined, even if you were trying to plan it.

Here is our Two Cowboys top tip about our visit to Magoebaskloof Farmstall and Cafe; "Go! Travel! Turn off the main road. Have a coffee. Introduce yourself. Say 'yes' to what happens next and enjoy the journey because life happens even if you make other plans. All you have to do is be ready to discover."

Buckle up and get ready for the ride.

Hendrik
Travelling Cowboy

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Photos

Cappuchicken!

Breakfast

On the Road

Harry!

When Travel Gets Real: The Two Cowboys - New Zealand Beer and Culinary Experience 2018

Parking the Elusion

Here are some big numbers to keep in mind: Travel & Tourism constitutes ten percent of the world's GDP. The GDP contribution of travel touched $8 trillion in 2015 and is set to be rising to almost $12 trillion a decade from now. It is also one of the most fragmented, complex and misrepresented industries in the world!

Yet, for a small country like New Zealand, international visitors deliver $40 million in foreign exchange to the economy each day of the year. This is one in five export Dollars earned by the country. Domestic tourism contributes another $59 million in economic activity every day. Tourism generated a direct contribution to GDP of $14.7 billion, or 5.9% of GDP in 2017. Why is New Zealand so prosperous in their tourism campaign?

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We have our views about why New Zealand is punching above its weight in this sector. Firstly, the New Zealand landscape is unique. It has an incredibly diverse natural beauty from the North Island to the South. You don't have to go far to be in awe with the shades of greens, blacks, blues and whites that are dished up to your camera lens, all hours of the day and night. It is a nature photographer's paradise.

New Zealand has a rich and diverse cultural landscape too. It blends Pacific, European and Asian into a beautiful tapestry of people and community. It is probably one of the only places where you wash down a lamb dim sum donburi with limoncello, and have a creampuff with your kumara madras.

Speaking of food, it is an absolute culinary paradise. Everything grows and thrives in the fertile New Zealand climate. Agriculture has been the backbone of the economy since the country's inception. It was only in 2013 that Tourism took over from dairy as the dominating export of the nation. New Zealand attracts great culinary talent with all this beautiful produce, that is locally grown and innovatively cultivated. There is no shortage of food celebrations, shows and festivals which, together with sports, make the country an event magnet.

Getting Real Marketing Done Deep Downunder

Here is the real reason why we love New Zealand: Small businesses thrive! Competition is healthy, and people are innovative when they bring products and services to market. The tourism product is good, and it keeps growing. They know to celebrate their successes and tell their stories. Marketing is a crucial foundation for everyone involved in New Zealand's tourism businesses.

Our Canadian Provinces are missing this crucial point. It doesn't matter how many Dollars you throw at the not-for-profit staff-bloated destination supposed marketing organizations, if the product is not solidly good, even they cannot put lipstick on a pig. There must be an incentive for tourism and travel operators to market themselves. Like so many other matters, leaving a government in charge of this crucial business task is courting disaster.

Canada has a lot of natural splendour, but its entrepreneurs have lost their motivation. What should be a help to develop the tourism product of Canada has become like so many things in the country, just another destination marketing gravy train for tenure incentivized bureaucrats. What remains to be marketed then is... natural splendour. If only we - the Two Cowboys - can get a more significant chance to highlight Canada's tourism product and related businesses, then we may just be able to light the flame again of entrepreneurship and blow it stronger for Canada, our other home country.

In the meantime, while we sit out the cold winter months, we cannot get enough of exploring this great little country of New Zealand. We can call it our village because we also carry a Kiwi Passport. We are and remain committed to its success!

Enjoy our travels deep Downunder and we hope you can make the journey with us in person, one day. See you back in Canada again, soon.

Hendrik
Kiwi Cowboy

We earn our livelihood by producing great content and supporting inspiring people, businesses, and communities. Please book us here so we can tell your story too.

Episodes

Episode 2: Flying from Kelowna, BC to Auckland, NZ

Episode 3: Dunedin Craft Beer and Food Festival

Episode Next: Cooking in the Coromandel

Getting Lucky with Lucky Rentals

The Best Cafe in Dunedin

Wanaka, New Zealand

Lucky 2

Hosed for a Handpulled Beer

Lekker Man!

Weta Hot Chocolate

El Humero

Two Cowboys: Clean and Healthy Cowboys with Chem Free Cleaning and Essential Oils in Okotoks, Alberta, Canada

Staying Clean On the Road

We travel a lot. We do it in our motorhome or campervans. We often "Boondock", or as it is known Downunder, "Freedom Camp".

We like to save on camping fees so that we have more money for beer, cooking, bbq, fresh produce, and great adventures. This comes with a few challenges. For example, staying clean on the road and keeping clean cooking utensils requires innovation. We don't want a man down with the runs during the journey. Things need to be sanitary.

Life on the road is a little different because, while we boondock, we don't always have ready access to water for washing dishes, knives and cutting boards. We have water. Just not a lot. We have to invent and use alternative ways to keep our cooking materials clean and sanitary and save on our precious water.

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Antibacterial soap may be the go-to for anyone doing dishes at home where water is plentiful. Every good cook should follow the standard operating procedure of soap, scrub, rinse and sanitize. It keeps things clean and safe to use around the home and during food preparation.

We've discovered that there is another way to do it when access to water is limited. People have been using vinegar as a cleaning solution for a long, long time. More and more people are also returning to it for a greener and safer cleaning option.

Through our trials and research, we've found that vinegar worked really well for certain things. For example, de-greasing, cleaning mould and mildew, cleaning and descaling a coffee maker, as a replacement for rinse aid in the dishwasher (not that we have dishwashers when we are on the road). It also sanitizes while it cleans. We've turned to our own self-made vinegar concoction to keep our gear clean and sanitized. The more we used it the more it made sense to have one go-to spray bottle that is cheap and easy to use.

There is a little problem with using vinegar, though. Everything smells like vinegar!! Lemon juice may be an alternative, but we'd rather keep that for seasoning our pork and chicken.

Charlotte Lomenda from Chem Free Cleaning made a call to us and offered us an alternative. She's done a fair amount of cleaning in her life and have experimented with combining vinegar and essential oils for an even better way to clean and sanitize. She launched her business in Okotoks and offers ready to use, alternative cleaning products that work, are safe, and that smells a lot better than we can make.

It is in fact only one product. It is the right formulation of Vinegar, but with different flavours (scents) of essential oils. She took the guesswork out of our own mixology and she made it smell nice. It is made with the antibacterial and antimicrobial cleaning properties essential oils provide. It is also food-grade safe! What does that mean? It means that it is so safe that it can be used to sanitize around food, in restaurant kitchens and dining areas, as well as in your own home. She even tested it for accidental human consumption. So did we!

Observations

We trust the ingredients that Charlotte uses in her Chem Free Cleaning products.

We've trusted it even before we met her. The nice part now is that she's made it a little easier for us to have something we can use to clean with, on the road, and at home. She's taken the guesswork out of the formulation and she made it smell nicer.

Our cooking expeditions are now cleaner, we stay healthier and some have remarked that we smell better ;-) Give it a try and while doing it you know you are supporting a local entrepreneur that truly cares about her products and her customers. We are proud to know Charlotte.

Hendrik van Wyk 

Fresh Cowboy

We earn our livelihood by producing great content and supporting inspiring people, businesses, and communities. Please book us here so we can tell your story too.

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Chem Free

Cooking Cowboy

Two Cooking Cowboys

Safe Mellon Cleaning

Life on the Road

Two Cowboys: Life's a Lot Like Bull Riding at Wicked Willow Log Works in Carstairs, Alberta

Bull Riding and Small Business

You never know where you're going to land. One day you're on the back of a bucking bull and the next you are starting a small business in Alberta. These endeavours have more in common than you may think. It happened to Rodeo Star Beau Brooks in 2014. In his words, "You have to stay on top to get paid."

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In bull riding, you need to have the guts to climb on the back of a monster beast. Then you hold on for your life and to earn your pay. When you fall, you can only hope to land on your feet to avoid humiliation and injury. Finally, if you have what it takes to succeed, you do it again. Getting back up separates the champions from the "never to be heard from again". Every ride is a learning experience. You learn about your limitations, and you gain respect for the beast. Even if you finish the ride with success, the whole endeavour is set to claim a toll on your body. It will leave you with scars and life stories of a hell of an adventure.

Entrepreneurs don't often see or get to know the small business beast they are climbing. If they did, many wouldn't dare to even try. For the enterprising few that do get on, it is a daily struggle to persevere and maintain focus. Many cards are stacked against their success. As they hold on for life, they become familiar with the all-consuming monster of hard work, at all hours of the day and night. Then there are the regulations, taxation, minimum wage, quality control, financials, staff, and customer complaints that are set to wear you down. With every fall you get to know yourself a little better. When you get back up to try again, you become the backbone of society. That is why there will always be special people that ride bulls, and those with the guts to start businesses. Not many will be able to say that they've done both.

In 2014, as a rodeo star riding bulls and a father to be, Beau Brooks built for his wife Nerissa, a yard swing set and a bedroom set. Friends and family saw the items and wanted the same. The garage was quickly turned into a workshop, and the fledgling business called Wicked Willow Log Works took flight. As demand and requests for new products grew, they had to expand. Since then, they've outgrown the garage. They added some friends to the crew and started to chase the dream of building log cabins in 2017, with the first one delivered and another in process.

Observations

It is striking to see the core values of the Cowboy culture in Beau and Nerissa's business. You have two humble, committed, community focussed, and hard-working people with big dreams and big plans. Judging by the pace set by Nerissa, they also have the energy to pull off. They are succeeding in building a flourishing business during one of Alberta's hardest economic downturns.

The products are as unique as the materials they use. They do it with Alberta lumber and take pride in every item that leaves their store because it is rustic and authentic. It is hand-made in with a lot of Wicked Willow talent and commitment.

I asked Nerissa and Beau about their goal for the near future. "If we can build our own cabin like we do for other people, it will be wonderful!", was Nerissa's reply. I have every bit of confidence that the cabin is a lot closer in their future than they expect if you judge it by the demand for their work.

We look forward to visiting them soon in their own home.

Hendrik van Wyk

Log Cowboy

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Classic

Solid

Creative

Substantive

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Unique

Albertan

Two Cowboys: Connecting with Our Food at the Olds College National Meat Training Centre in Olds, Alberta

Where's the Beef?

What we eat and drink determines who we are. It is a big part of us and integral to what we do each day. Throughout our evolutionary journey, as it is for every other animal on earth, our food ultimately determined and enabled our species, homo sapiens, to claim its place and standing on this planet.

For humans, our involvement with food goes a little further. It also plays a large part in determining our identity. It defines our relationships with our environment and our fellow man. One can deduce a level of cultural and moral sophistication from civilization's connection with its food. It plays a pivotal role in defining a society.

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For a person, food is nourishment. Without food, famine is inevitable. If we don't eat well, we face disease. For a group, it is also a source of expression that influences and displays cultural convention, ritual, and perception. Families come together for celebration meals, heads of state dine together, and a nation's geopolitical and economic welfare is determined by its food production abilities. Food is security. Competition for resources to produce food is the principal source of revolution and of war. For eons, individual, tribal and national identities have been recognized through uniquely crafted dishes, ingredients, and meal preparations. It is fair to say that as humans, we have a fascinating love affair with what we eat.

Humanity now produces more food than ever before in history. Unfortunately, we are also more disconnected from our food now, than we've ever been.  Food manufacturing and industrialized levels of production have slowly been eroding our link with, understanding, and the role of our food, beyond the simple provisioning of sustenance. As a result, we may also be losing our sense of who we are, and in large part, of our societal identity.

We are also losing our ability to recognize and work with our food.  The art and production of food through baking, butchering, brewing and cheese making are falling by the wayside as our butchers, bakers, and cheesemakers depart, to be replaced by corporations with large processing facilities and factories focussed on a uniform, compliant output contributing to the bottom-line.

Even our chefs are spoiled by these companies, with pre-prepared manufactured products that merely requires heating and plating. The elementary art of cooking is under threat in the average meal preparation facility in North America. Fast Food is not food in the true sense of what it could and ultimately should be.

To illustrate my point further, we should only take a look at the degree of effort we put into making food unrecognizable. Celebrity chefs are beating a path to creating mouses, gels, pearls, pills, and pellets that is entirely void of resembling source ingredients. Meals come ready-made. Molecular Gastronomy, which should have remained a fascinating experiment, now trailblazes a departure from the familiar in favor of concepts such as multi-sensory cooking, modernist cuisine, culinary physics, and experimental cuisine.

The result is that we can now eat a perfectly looking, uniform, sterile, mostly synthetic, manufactured sandwiches containing the resemblance of meat, bread, and condiments, that is morally and culturally acceptable and available to the masses, across the planet. This is now our idea of "food"!

Should we be loving it?

Because food has always been closely linked with who we are, losing its origins and our linkages to what we eat have the inevitable result that we just succumb to also losing our sense of identity.  We mistakenly claim a false pretense of cultural "progress" and moral high ground when misguidedly people succumb to disorders, become vegan, or allow vegetarianism to take hold.

Human evolution did not result in equipping people to only eat plants, and unfortunately, no amount of moral or spiritual convention will change our biology in the short term. Maybe it is time again that our children know that milk comes from cow's teets? Chickens lay eggs. Renin and bacteria make cheese and meat come from dead and butchered animals. Substances like blood make for great sausage!

When we rediscover food, we may find our true primal selves again void of pretense, and stripped from our delusions of civility. When we have the pleasure of eating what we always ate, the way we did, with the people we treasure, we may then also have the joy of re-discovering who we truly are.

That is why we seek out great food, places to find it, and why we celebrate the stories of the people and producers connecting us with ourselves - with our true primal being - homo puretus!

The Last Butcher School

The Olds College Meat Processing Program is one of only two remaining in North America that offers an educational certificate in the whole process stream of meat, from slaughter, processing, preserving to retail. Where big plants once dominated the industry, we are glad to say that the revival of the art is back in Alberta!

Olds College teaches hands-on practical techniques and age-old science of meat processing for the highest premium quality cuts. Successful graduates gain the experience needed to start their own entrepreneurial business ventures or take their skills to Canada’s third largest industry.

Olds College is the National Meat Training Centre for Canada. Three times a year its program takes in a wide range of students from all over North America and as far away as Africa. They teach techniques for professional meat cutting, trimming, boning, breaking, wrapping, sausage-making and curing with professional sanitation and food safety applications, including HACCP. It is Alberta’s training site for humane handling and stunning, and the only program in North America that teaches slaughter skills and techniques such as skinning, eviscerating and carcass preparation.

The College boasts an extensive multi-purpose facility that is fully equipped to teach the value-added skill sets and knowledge for the meat industry. Its services are expanded to cater to large and small industry, from sausage making and dried, cured hams to the installation of an industrial canner. It also boasts a favorite retail counter where students learn applied retail merchandising and customer service skills in explaining the attributes and benefits of various products and cuts.

Observations

We are saddened by the fact that Olds College is one of only two remaining programs of its kind in North America. On the other hand, we are encouraged that it still exists, is more popular than ever, and a mere hour's drive from our home base in the Rocky Mountains. The retail shop is a favorite stop for our monthly meat purchases.

Alberta is famous for the quality of its agricultural produce and its rich heritage in producing quality feed for animal husbandry. We are convinced that Alberta boasts the best tasting beef, pork and, dare we say it, lamb (sorry, New Zealand)!

What we need now, is a supportive regulatory food production climate and consumers that invite our producers back to rearing fantastic animals and our butchers again into our towns. The Old-World fostered an appreciation for its producers, and the food that resulted for our ancestors were just incredible. In the New-World, we have the opportunity not only to re-rediscover this rich food heritage but cherish it more than ever. It is where we come from, what we can do, and who we ultimately are.

We are meat-loving Cowboys.

Hendrik van Wyk

Cowboy

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Evolution

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How It's Made

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