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Tuesday, July 19, 2016

o-CNN: Small Businesses in Canmore: Cupping Some Coffees with Rave Coffee in Canmore, Alberta

Mini Business Profile

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Canmore Business and Tourism encouraged the Two Cowboys to feature Canmore's up and coming businesses. We've produced a few mini-profiles to introduce you to the energy that is making Canmore such a great place to live, work, play, and ultimately launch successful businesses. We are proud to showcase the best of what is on offer in the Bow Valley.

Rave Coffee Canmore

Rave Coffee is no newcomer Producer to the Two Cowboys. We were introduced to Dean and his team earlier this year when we browsed the coffee roasting choices we have in Canmore, Alberta. You can read it here, and see the video here.

This time, Dean showed us a well-known coffee tasting technique called "cupping". Coffee cupping, or coffee tasting, is the practice of observing the tastes and aromas of brewed coffee. It is a professional practice but can be done informally by anyone or by professionals known as "Q Graders". A standard coffee cupping procedure involves deeply sniffing the coffee, then loudly slurping the coffee, so it spreads to the back of the tongue.

The coffee taster attempts to measure aspects of the coffee's taste, specifically the body (the texture or mouthfeel, such as oiliness), sweetness, acidity (a sharp and tangy feeling, like when biting into an orange), flavour (the characters in the cup), and aftertaste.

Since coffee beans embody telltale flavours from the region where they were grown, "cuppers" may attempt to identify the coffee's origin. A cupper can be considered the sommelier of coffee.

Here is a complete article in by Paul Allen to build your hidden cupping skills. (He refers to it as The Coffee Triangle)

Rave Coffee is providing an introduction to this fascinating art of getting to know your brew. Enjoy our short video, and if you are interested in trying it yourself, then register below to get offers to invitations from Rave Coffee, exclusive to the Two Cowboys.

Hendrik van Wyk

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