When Travel Gets Real: The Two Cowboys - New Zealand Beer and Culinary Experience 2018

Parking the Elusion

Here are some big numbers to keep in mind: Travel & Tourism constitutes ten percent of the world's GDP. The GDP contribution of travel touched $8 trillion in 2015 and is set to be rising to almost $12 trillion a decade from now. It is also one of the most fragmented, complex and misrepresented industries in the world!

Yet, for a small country like New Zealand, international visitors deliver $40 million in foreign exchange to the economy each day of the year. This is one in five export Dollars earned by the country. Domestic tourism contributes another $59 million in economic activity every day. Tourism generated a direct contribution to GDP of $14.7 billion, or 5.9% of GDP in 2017. Why is New Zealand so prosperous in their tourism campaign?

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We have our views about why New Zealand is punching above its weight in this sector. Firstly, the New Zealand landscape is unique. It has an incredibly diverse natural beauty from the North Island to the South. You don't have to go far to be in awe with the shades of greens, blacks, blues and whites that are dished up to your camera lens, all hours of the day and night. It is a nature photographer's paradise.

New Zealand has a rich and diverse cultural landscape too. It blends Pacific, European and Asian into a beautiful tapestry of people and community. It is probably one of the only places where you wash down a lamb dim sum donburi with limoncello, and have a creampuff with your kumara madras.

Speaking of food, it is an absolute culinary paradise. Everything grows and thrives in the fertile New Zealand climate. Agriculture has been the backbone of the economy since the country's inception. It was only in 2013 that Tourism took over from dairy as the dominating export of the nation. New Zealand attracts great culinary talent with all this beautiful produce, that is locally grown and innovatively cultivated. There is no shortage of food celebrations, shows and festivals which, together with sports, make the country an event magnet.

Getting Real Marketing Done Deep Downunder

Here is the real reason why we love New Zealand: Small businesses thrive! Competition is healthy, and people are innovative when they bring products and services to market. The tourism product is good, and it keeps growing. They know to celebrate their successes and tell their stories. Marketing is a crucial foundation for everyone involved in New Zealand's tourism businesses.

Our Canadian Provinces are missing this crucial point. It doesn't matter how many Dollars you throw at the not-for-profit staff-bloated destination supposed marketing organizations, if the product is not solidly good, even they cannot put lipstick on a pig. There must be an incentive for tourism and travel operators to market themselves. Like so many other matters, leaving a government in charge of this crucial business task is courting disaster.

Canada has a lot of natural splendour, but its entrepreneurs have lost their motivation. What should be a help to develop the tourism product of Canada has become like so many things in the country, just another destination marketing gravy train for tenure incentivized bureaucrats. What remains to be marketed then is... natural splendour. If only we - the Two Cowboys - can get a more significant chance to highlight Canada's tourism product and related businesses, then we may just be able to light the flame again of entrepreneurship and blow it stronger for Canada, our other home country.

In the meantime, while we sit out the cold winter months, we cannot get enough of exploring this great little country of New Zealand. We can call it our village because we also carry a Kiwi Passport. We are and remain committed to its success!

Enjoy our travels deep Downunder and we hope you can make the journey with us in person, one day. See you back in Canada again, soon.

Hendrik
Kiwi Cowboy

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Episodes

Episode 2: Flying from Kelowna, BC to Auckland, NZ

Episode 3: Dunedin Craft Beer and Food Festival

Episode Next: Cooking in the Coromandel

Getting Lucky with Lucky Rentals

The Best Cafe in Dunedin

Wanaka, New Zealand

Lucky 2

Hosed for a Handpulled Beer

Lekker Man!

Weta Hot Chocolate

El Humero

Traveling Cowboys: Early Morning Mustard at Exhibition Park Lethbridge Farmers' Market in Lethbridge, Alberta

Mustard World

If you go early, you get the freshest produce. If you go later, you can spend more time with friends at the market.

Everybody in Southern Alberta knows that Lethbridge's Farmers' Market is one of the best in the area. It is packed with fresh produce that sells out early. You can also find products like honey from Forever Bee, mead wine from Spirit Hills Meadery, nuts and even locally made mustard from Luco Farms. We also managed to get an excellent Flat White Coffee from Red Engine Coffee Roasters.

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The market return every May to the Exhibition Park's indoors West Pavilion. The Saturday market opens at 8:00 a.m. and closes at 1:00 p.m. The last market of the season is on the last Saturday in October. There is no admission or parking fee. Over 3000 people attend the Saturday markets, so it is a busy place. Get there early.

Between fifty and a hundred exhibitors are at the market each market day. The Farmers’ Market is a member of the Alberta Farmers’ Market Association (AFMA). It aims to offer at least 80% of products to be locally made, baked or grown. This means you can find crafts, fresh fruit, vegetables, home-made baking, artwork, hand-made clothing, and much more made by people in the area.

Observations

The Lethbridge market has the right vendor mix and offers something for everyone. There is enough to taste, see and sample from local vendors so that it keeps you busy for the entire Saturday morning.

As you would expect, the produce from this part of the world, with its well-structured irrigation infrastructure, is outstanding. If you are not into farm-fresh food, there is even someone (Synergy Urban Farms) that makes a business out of cultivating vegetables in people's gardens in the city of Lethbridge. Call it "garden-fresh" produce. You can buy this also at the market. 

What we learned new, courtesy of Luco Farms, was that the area is also a primary producer of Mustard. Yet, as usual, we don't process it in Alberta as we should. Like some of our other highly prized agricultural assets, namely barley, we export most of it to the rest of the world without adding any value. Luco Farms is changing that with the traditional mustards they produce, with the hope to export it soon.

We love mustard on our BBQ pork and making the discovery that we can use our very own Alberta mustard is a revelation. The only challenge now is that we have to work in frequent visits to the Lethbridge Farmers' Market to stock up on this beautiful mustard. We'll see you there.

Hendrik van Wyk

Hot and Spicy Mustard Cowboy

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Photos

Great Sausages

Alberta Mustard!

Fresh Honey

Indeed!

Berries!

o-CNN: Catching up with Davey Hughes and Swazi in Taupo, New Zealand

Having Soul

How does it look when a brand has soul?

We recently met up with Davey Hughes and some of the Swazi Clan at the annual Sika Show in Taupo, New Zealand. We are nearing the end of our trip in New Zealand. Canada's winter is laying ahead of us. We needed to stock up on Swazi gear for the changing season.

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Swazi is an iconic apparel producer in New Zealand (one of the few left in the country, thanks to globalization and outsourcing to lower cost producing countries). We like to check in with Davey, the founder of Swazi to see what innovations he came up with to keep us warm and dry for the outdoors. He's been working recently on a jacket that is ideal for outdoor emergency changes in weather. It is something light and "high-tech" that will keep you dry when hiking and won't add a lot of weight to your pack. We saw firsthand how light and durable it is.

Swazi clothes are made in Levin, New Zealand. It’s made by a passionate group of people who live nearby. Their names are stitched into the inside of the collar. I don't know of any other clothes manufacturer that takes this much pride in encouraging people to be proud of the things they make.

Swazi's clothes last. The testimonials on their site and the many letters at their office are proof that people love their gear. Who's gear you may ask? Once you become the owner of a Swazi garment, it becomes part of you. It is that durable. Swazi clothes have soul like the people that conceived and make it.

Swazi gear might cost a few dollars more. But in 15 year's time when your shirt is looking a bit worse for wear, it will still give you faithful service. If it needs repair then Donna, who made it in the first instance, is likely still around to do it for you. For Davey, it is much more rewarding to watch people grow than to look at a bank balance grow. He mentioned on his website: "Bank balances just get bigger. People get better."

See our profile we did on Davey and his team earlier this year, here.

Davey also had a Canadian Moose on display (see photo below). We just had to get the story and stayed for his presentation of the hunt and pictures from the trip. How do we know it is a Canadian Moose? Because it came from the Yukon - our beautiful backyard.

By bringing the Moose to New Zealand, he gave many Kiwi children and adults, probably their only chance to ever see the real size and grandeur of these beautiful animals. We take our Moose for granted in the wilderness of Canada. In New Zealand, a country without much wildlife, it is the main attraction to an event.

Observations

The Swazi business is an innovative endeavour on several fronts. Davey is the brand of the company. His hunting and conservation stories make for excellent entertainment and drive core values of care for people and the environment. The stakeholders of the enterprise is a big and committed family. People love making the garments. Customers like wearing it and the story of the company is inspirational.

Swazi inspires as a typical local producer that is doing well weathering the storm of globalisation and cheap overseas manufacturing by focussing on his niche of outdoor apparel. They create a tonne of value for a community and customers. The company is leading the market in online retailing by exclusively selling directly to customers.

Lastly, but most importantly, the Swazi products are outstanding! You can get them here: www.swazi.co.nz.

Keep an eye out and let us know when you spot us in our Swazi gear. The first person that posts a photo of us on Facebook, in our branded Swazi Jackets will get a Swazi gift from the Two Cowboys. That is a promise!

Hendrik van Wyk
Swazi Clansman and Cowboy

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Photos

Moose on the... Stand

Keeping a Promise

Sock Hunting

Serious Business

Europe?

o-CNN: Cowboy News Network - Canmore Uncorked, Long Table Dinner

Many Many Courses Later...

The weather was good. The mountains were beautiful. The sweet aroma of roast pork filled the air as the guests arrived for the pinnacle event of the Canmore Uncorked Festival: The Long Table Dinner. 

You couldn't have asked for a better venue, weather or company at this years dinner. Not one seat was empty. A hundred and fifty guests were treated to more courses than they can remember. Remembering appeared to be the main challenge this year while the wine flowed, the beer was crisp, and the waiters were galloping plates of delicious edible creations to an enormous table in the middle of the road, in downtown Canmore.

The event is usually sold out long before the tickets go on sale. Yes, you heard it right. You need a local to scalp you tickets for this one. 

Canmore Uncorked is about talent, dishes, and superb beverages. The long table dinner never disappoints. Set your watch and calendar for 2017's dinner reservations, and make sure you befriend a Canmorian (or, as some old timers refer to us: "Canmorons") to secure your ticket. Without this treasured relationship, you will be exactly where you are this year. A spectator!

You should be here...

Hendrik

Still Recovering Long Table Dinner Chef (Yes, I made the Gelato for your desert...), and roaming Cowboy News Network Reporter

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Photos

Three Amigos

Looong Table

Just One More Please

Delicious 

See the Wine

Did Someone Say: Gelato?!

Two Cowboys on a Journey: Milmeq, Dunedin - New Zealand

Milmeq

(Learn: * Inspire: *** Amaze: * Live: ****)
(The Two Cowboys Subjective Rate-o-Meter.   )

When you are far, far away from everyone else in the wold, then innovation becomes a necessity. You cannot rely on other's knowledge, or what people are doing elsewhere. You have to make do with your own plans and innovations for common everyday challenges.

This is one of the reasons why there is an above average number of innovative and creative Producers in New Zealand. Even more so at the remote southern tip of the South Island, in the tiny city of Dunedin. Here we find a Producer that's been leading the world in refrigeration and protein processing innovations.

The world became smaller over the last few decades. At the same time, the New Zealand innovators and makers entered the world stage. These Producers now realize that in many cases, thanks to their isolation, they actually came up with an even better solution to a challenge, than what most of the world could muster. As Mike Lightfoot, the CEO from Milmeq puts it: "This is the Kiwi way!"


Milmeq specializes in capital plant equipment for food processing operations around the world. They provide a turn-key service, including design, manufacturing, installation and maintenance. Their areas of expertise include primary food processing, chilling and freezing and materials handling. They provide performance-enhancing solutions to clients across the meat, poultry, dairy, seafood and horticulture industries. Having already established themselves as industry leaders in their homeland, New Zealand, which is renowned for its meat and dairy exporting industry, they are now recognized globally for offering world-class technologies and support systems.

Impressions

Dunedin is a short flight south from Auckland. Dunedin airport is probably the most iconic airport in New Zealand because you are landing an aeroplane right in the middle of a cow paddock. I cannot think of many places in the world where you hear the bleating of lambs as you walk to your hire car in the airport carpark. When I land in Dunedin, I like being in New Zealand. This is the place I came to love as an immigrant from South Africa in 2001.

I must confess, our story with Milmeq goes back a little longer than the short trip we did on the 16th of February to go an interview the makers and fabricators of this great business. We've been doing video production work for them before, so we know the people, and we know the business. Their CEO, Mike makes use of every available opportunity to tell the company's great story, and to show the world what they can do. We've been lucky to be a part of that.

Milmeq makes protein processing equipment. Yes, if you eat steak, pork or chicken in Australia and New Zealand, the chances are that it was touched by Milmeq ingenuity somewhere along the line. The business is that phenomenal and that iconic within the industry. They invented plate freezing.

What stood out during the interviews was that the people of Milmeq are trades people with a dedication to their craft. Many of them have been in the business over twenty years. As one gentleman put it: "If I didn't like it, I wouldn't be here. I've been here more than twenty years, so I must like it." This statement stands out for some subtleties that speak volumes about the Kiwi culture, but also shows how Producers are substantially set apart from other people.

There is a no-nonsense, get-on-with-it attitude, amongst these people. They are modest about their achievements. They have a substantial dedication to quality and loyalty to their company and colleagues. When you build and make big things, you do it within a team. Working as a team is important. They also investing and grow young apprentices, so that they can strengthen the group. 

The people of Milmeq are producers. They are vested in their work.  They love what they do. They do it for decades because every day at work they get a chance to leave a bit of themselves behind in what they make. Every day they make it a bit better. They also grow, because every thing they touch delivers value to others, and make our world a better place. Yet, in the end, it is about the beauty of the craft. The value in knowing: "I made this." 

Producers are privileged people. 

It is an honour to have spent time with Mike Lightfoot and his team. He is an inspirational and enthusiastic leader. It was a spectacular experience to do it in Dunedin. 

We hope you like what we've produced about Milmeq.

Hendrik van Wyk

Producer.

Get rewarded for supporting our local Producers. Receive special offers and invitations from the Two Cowboys.

Who we are: We are a social enterprise. We are funded through donations and sponsorship. 
All our earnings are applied back to covering our costs of marketing and promoting Producers and inspiring local communities. Please support us to bring you more (www.forwardthefavour.com)

Photos

Strong as steel.

Turning the world of industry.

It should last for a lifetime.

Upside down, and right side up.